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Aviva: Car insurance reviews

Name: Car insurance
Rating: 4.11 (596 reviews)

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4.11

Based on 596 reviews, last reviewed 26th Aug 2026

867% increase in 5 star reviews

in the past 90 days

50% decrease in 1 star reviews

in the past 90 days

52%

22%

20%

Latest highest rating:

5

Simple application process and competitive quote I've been with Aviva for almost four years now, but haven't needed to contact them as the renewal price has always been acceptable. However, I look a... Read more Reviewed on: 26th August 2026

Latest lowest rating:

1

Customer Service failure Aviva My motor insurance policy was due for renewal and I received Aviva’s quote with a 28% increase to the premium. I spoke to a customer service represent... Read more Reviewed on: 20th August 2026

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (596)

Happy? Maybe?

Strange experience with aviva. I had insured my car with them for several years and was happy with the price and the service. I bought a new car and to make things easier with transfer of number plates etc. I purchased a new insurance policy through the dealership but it was still with Aviva. It was over £100 cheaper than I could purchase directly! I know it happens but it doesn't make sense. I wasn't sure whether to be happy for the cost reduction or annoyed that I had been quoted more. Strange.... Having said all that it is a good service so all in all I would recommend them Reviewed on: 13th August 2015

A bit expensive but no problems

I had Aviva as it was the cheapest insurance I could find, I never needed to use it, but when it came time to renew, they were not very accommodating, they eventually offered a £60 discount when I told them I had much better offers from other insurers. In the end I switched as I could get Fully-comprehensive insurance elsewhere for almost half the price. Reviewed on: 10th August 2015

After trawling through comparison websites........

We had trawled through comparison sites to find a decent quote for car insurance that was not thousands of pounds for our son who had just passed his car tested age 20, (but had already passed 2 motorcycle licences A1 and A2 having started driving mopeds at age 16). The quotes were just to expensive for his little Ford KA. We were disheartened, but then I was recommended by a friend to try Aviva. They had, had a good deal. So we did.... We were amazed, but delighted that they could insure him and they had the most competitive price that was available - for £800 for the year. So much better and the website was easy to manage. Getting covered was simple and easy to do through the website. We will be looking at the renewal quote from Aviva, before shopping around next time. Reviewed on: 9th August 2015

very good for money

granded uses it, very happy with his decisions would recommend. Reviewed on: 23rd April 2015

easy to renew and good rates

haven't had any claims with them so don't know how easy they are to deal with but they offered a good rate and kept it low on renewal Reviewed on: 26th March 2015

helpful site for someone my age

Ii have just got my insurance with aviva, I am only twenty so getting as good quote was a must, and with aviva, I got a quote which I could afford. Reviewed on: 26th March 2015

great, but not cheap

Quick and easy on-line application and payment on their clear website, but they would have been too expensive without going through a cash back site. And it is a shame they are not on common price comparison websites, as it means you have to enter your info again, to get a price from them. Reviewed on: 26th March 2015

Excellent service

I recently fitted up my diesel car with petrol (yes, I know, people really can be that stupid) and Aviva handled my claim brilliantly. Their service was quick and easy and everything was sorted in a couple of days. Reviewed on: 26th March 2015

Great customer service

Rang up to make changes to current policy, call was answered in a timely manner. Adviser was polite and very quick to make the necessary changes and answered my questions swiftly. Well done Aviva Reviewed on: 26th March 2015

time to review and their quote was still cheapest,me companies respect loyalty

time to review and their quote was still cheapest, even afte searched all over the web, really pleased, glad some companies respect loyalty Reviewed on: 26th March 2015

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