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Aviva: Car insurance reviews

3.72
Based on 550 reviews, last reviewed 1st Dec 2025
94% decrease in 5 star reviews
in the past 90 days
33% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
50%
See only 4 star reviews
23%
See only 3 star reviews
5%
See only 2 star reviews
1%
See only 1 star reviews
21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025
Nicki J's avatar
Nicki J

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025
SW's avatar
SW

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (550)

Review of the Aviva, Car insurance:

Avoid if returning from abroad

1
If this is the modern way of dealing with customers, give me a company where you can communicate with humans. I have paid 1 year in advance for my car insurance, while providing evidence of no-claims history. Aviva claim to accept evidence from UK or EU insurance companies. I lived and worked in Belgium since 1983 and was insured to drive there. My Belgian insurance company is legally bound to provide documentation only in official Belgian languages, ie French, Dutch and German. Their document is a form listing all previous claims. The form they gave me has nothing but blank rows because I have had zero claims since I took out the policy with them in 1999. I have sent this, a machine translation of the form plus the company's covering note confirming that I have been involved in NO accidents since the start of the policy, 24 years ago. I have uploaded all this to MyAviva, emailed it, explained several times by email and it seems no human ever examines the file. I started this process long before the requested start of insurance cover. The final straw was receiving another automated request to upload my No Claims Discount form last Sunday morning. This is UK terminology. I can do nothing more than provide evidence of no claims whatsoever in the last 24 years. If Aviva claims to accept evidence from UK and EU insurance companies, this is clearly untrue. I have asked Aviva to confirm acceptability immediately, or reimburse my payment, while I find a proper insurance company that listens to its customers. Still no reply. And in the meantime, Aviva tell me they will cancel my insurance at the end of the month if I don't upload a NCD form, which does not exist in Belgium. Reviewed on: 13th March 2023

Very good customer service.

5
Very good customer service. Had few years of good price for my car insurance but as it was getting more expensive I had to move to cheaper providers. I has good experience with their customer service every time I called. Reviewed on: 26th August 2024

Customer Service

4
Not had to make any claims so no idea about the claims service. Price reward would be appreciated for being a loyal client Reviewed on: 25th August 2024

Had a new policy with them last year, ran like clock...

5
Had a new policy with them last year, ran like clockwork, ncb checked, sent paperwork as i am a bit old fashioned. Best part their renewal was one of the cheapest I found,so no need to change company, first time ever. You can reach them on the phone too. Reviewed on: 25th August 2024

Aviva provide car insurance at a great price.

5
Aviva provide car insurance at a great price. Their website is very user friendly and policy documents easy to access. Would highly recommend for insurance! Reviewed on: 24th August 2024

Very easy to use and very quick to respond

5
Very easy to use and very quick to respond Reviewed on: 24th August 2024

A reasonable rate amongst the cash grabbers!

4
Kept my car insurance at the same rate as my previous provider from last year, a miracle amongst the hundreds of pounds of increases I know others have been getting.When I registered I didn't receive an email and their customer service was great and able to advise me of a small technical issue causing the delay. Once all came through it's all been smooth sailing. Reviewed on: 24th August 2024

They offer competitive prices, transactions are easy

5
They offer competitive prices, transactions are easy Reviewed on: 24th August 2024

Online policy

5
Very easy to apply for and manage the your policy online - easy to make changes in-year. So much better than using a broker. After making a change you can download your new insurance certificate - in fact you can download your certificate at any time, which is useful if you find you need a copy for your employer if you're claiming mileage expenses. Reviewed on: 24th August 2024

Excellent AVIVA car insurance and pension services

5
I have been with AVIVA car insurance for several years. It provides great value for money, excellent services. I also have got my pension plan with AVIVA for many years, and I have never been disappointed with the services. I would highly recommend AVIVA to friends, relatives and colleagues. Reviewed on: 23rd August 2024

Easy to set up, clear information and a competitive...

5
Easy to set up, clear information and a competitive rate. Reviewed on: 23rd August 2024

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