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Aviva: Life Insurance reviews

3.95
Based on 106 reviews, last reviewed 20th Apr 2025
100% increase in 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
58%
See only 4 star reviews
25%
See only 3 star reviews
7%
See only 2 star reviews
1%
See only 1 star reviews
9%

Latest highest rating:

5

Aviva Life Insurance Review This life insurance company offers a range of policy options tailored to meet different customer needs, including term life, whole life, and universal... Read more Reviewed on: 20th April 2025
Lewis's avatar
Lewis

Latest lowest rating:

1

Aviva just won’t pay my combined life and critical l... Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me wi... Read more Reviewed on: 18th March 2025
Akin 's avatar
Akin

About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

Aviva Life Insurance reviews (106)

Review of the Aviva, Life Insurance:

Aviva

5
Great service, easy to use website and easy to update your details with them online! Reviewed on: 25th September 2016

Caring & good value

5
I had to take a couple of months off work after I had a seizure that led to necessary brain surgery to remove my grade 3 brain cancer back in October 2022. Reviewed on: 23rd August 2024

No 1 Insurance Comapny

5
Good company with competitive prices. When I shopped around this company seemed a good deal. Reviewed on: 23rd May 2024

Great and easy to use!

5
Great and easy to use! And good cashback offers too! Reviewed on: 8th February 2024

16 years wasted paying this company who refused to pay out on life assurance,

1
Had a £53 p/m policy running for 16 years with terminal illness included, following a terminal diagnosis which has possibly been with me from sometime, upon informing them of this it was mentioned in small print that I must have the diagnosis before the last 18 months of the policy which other insurers I’ve spoken with find this shocking, so if you’re thinking of taking out one of these policies please check small print or sensibly don’t use AVIVA Poor Reviewed on: 19th December 2023

Life is important and so is insurance

3
A recognised and steady provider of various services and insurances. I ve been with them some time now. Reviewed on: 26th August 2023

Fantastic cover

5
My Aviva cover is a brilliant product that gives me such peace of mind. I've only ever had good service from Aviva and excellent communication. Reviewed on: 25th August 2023

Great Insurance Coverage

4
I am happy with the service I have received from the representative from Aviva. Everything was explained thoroughly, and the written documents were also easy to understand. I am surprised that I am covered for so many situations with just a minimal monthly insurance fee. Reviewed on: 25th August 2023

Excellent support service

5
They keep you updated and gives good customer support, very competitive. Reviewed on: 24th August 2023

Low Cost Whole Life

3
This is an average product that pays low bonuses on the sum assured Reviewed on: 23rd August 2023

Best insurance company

5
Good and cheap insurance in market Reviewed on: 22nd August 2023

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