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Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.15 (113 reviews)

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3.76

Based on 113 reviews, last reviewed 7th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

57%

24%

12%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Life insurance reviews (113)

Review of the Aviva, Life insurance:

Shitt company Aviva insurence AVOID AVOID AVOID!

The most miserable Aviva insurance avoid it completely, completely avoid the biggest incompetents and ordinary jerks, avoid dealing with them, they actually humiliate you when it comes to the claim. They are the biggest bastards on this earth!!! I call your Aviva insurance number and you don't even bother to answer. Markerstudy emailed you countless times, called you countless times and you don't answer. I have never met insensitive and stupid people like you in my life. God forbid we'll see you in court. Fuck you bastards and idiots. I'm going to give you a really strong review so people will invite you!!! Reviewed on: 19th October 2022

A Fantastic Policy

I've searched high and low. Aviva are the least prejudiced and most comprehensive policy providers I could find. Reviewed on: 20th August 2020

Good

Good,pays a good reward/bonuses. Reasonable premium prices. Reviewed on: 18th July 2020

Life insurance covered

We had to get life insurance when buying our first home, Aviva was the best price point at the time 6 years down the line and were still firmly with Aviva they are the perfect cover and we have never had a problem with the way they work keeping us well informed with our poilicy Reviewed on: 13th July 2020

Excellent service

Great values, excellent customer service Reviewed on: 11th July 2020

too expensive

don't care about customers..no chance to cancel your policy and to get some refund.. Reviewed on: 4th June 2020

Good company

Is a good and trustful company. Me and my husband use it and we are happy with it. Reviewed on: 16th January 2020

Great service!

Best prices and great service always! Reviewed on: 21st November 2019

affordable coverage

My first life insurance - easy affordable simple Reviewed on: 13th September 2019

Death Insurance

My family has this insurance for my Step-Mother. Aviva were understanding, prompt and clear during the claim process. Highly recommend. Reviewed on: 12th September 2019

Easy to set up

We set up life insurance with Aviva years ago, great online service and was really easy to apply Reviewed on: 1st September 2019

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