Best investment platforms

An investment platform (also called an online broker or investing platform) is a digital service that lets you buy, hold and sell investments such as shares, funds, ETFs and bonds. Most platforms also offer tax-efficient wrappers like Stocks and Shares ISAs and SIPPs. You manage your portfolio online or through an app, and the platform charges fees for its service - typically a percentage of what you hold or a flat monthly fee.

The best investment platform for beginners is one with a simple interface, low fees, a good range of ready-made funds or investment options, and strong educational resources. Many beginners start with a Stocks and Shares ISA on a platform that offers low-cost index funds or ETFs, which spread your money across many companies automatically. Our rankings show which platforms are rated most highly by real customers, including those who were new to investing when they started.

When comparing investment platforms, look at: the fee structure (percentage-based fees suit smaller portfolios; flat fees suit larger ones), the range of investments available, the quality of the app and interface, whether it offers an ISA or SIPP wrapper, and how well-reviewed the platform is for customer service. Our rankings above are based on real customer reviews covering all of these factors.

Reputable UK investment platforms are regulated by the Financial Conduct Authority (FCA) and your investments are protected by the Financial Services Compensation Scheme (FSCS) up to £85,000 per firm if the platform fails. However, the value of your investments can still go up and down - FSCS protection covers you if the firm goes bust, not against investment losses. Always check a platform is FCA-regulated before investing.

An investment platform lets you choose and manage your own investments. A robo-advisor uses technology to automatically build and manage a portfolio for you based on your risk appetite - you don’t choose individual investments yourself. Robo-advisors are generally better suited to hands-off investors; investment platforms suit people who want more control. Some platforms offer both options.