Smart Money People Logo

Direct Line: Car insurance reviews

3.65
Based on 356 reviews, last reviewed 10th Nov 2025
100% decrease in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
46%
See only 4 star reviews
26%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
20%

Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025
Billy S's avatar
Billy S

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Car insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Direct Line Car insurance reviews (356)

Good value

4
Great insurance provider, always there to help,freindly people Reviewed on: 1st September 2019

No trouble

5
Easy to talk to, never had a problem with getting through to talk to someone on the phone. They send me reminders every year when my insurance is due. Reviewed on: 1st September 2019

Great service

5
Chatted to a couple of customer service agents - both knowledgable and friendly , helped me make my final choice with no pressure. Would definitely recommend. Reviewed on: 1st September 2019

Very good service

5
Good web site easy to explore and cheapest insurance for my situation. Reviewed on: 29th August 2019

Efficient

4
Very efficient and helpful, always on hand when needed Reviewed on: 26th August 2019

Excellent, helpful when you need them

5
Someone drove into the back of my car earlier this year and Direct Line has been great helping me sort everything out, making sure I had an appropriate hire car (the first one I was offered was a smart car and I had to try and get a toddler in the back! They immediately upgraded me to a more suitable car). Reviewed on: 20th August 2019

quickly resolved

5
Direct line were quick to assess my claim and the car was taken away quickly Reviewed on: 15th August 2019

Affordable, convenient and quick Insurance.

4
The website is easy to use and understand. For a 20tear old driver with no no claims bonus, I was offered a pretty decent price (Without a black box) which is absolutely amazing. However this insurance didn’t offer a lot of deals/ discounts or an incentive. Reviewed on: 13th August 2019

Direct Line First Class Service

5
Every time I need to contact Direct Line to make a change to my policy, there are always low waiting times to get through to an advisor. They have several options online to use as well as phone which is convenient and any issues are usually resolved then and there. Reviewed on: 11th August 2019

Great Fair Service

4
Happy with my insurance on my car, always very helpful and never any issues Reviewed on: 10th August 2019

Do you have a different Direct Line product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Want to see more from Direct Line?

    View all products