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Direct Line: Car insurance reviews

3.92
Based on 358 reviews, last reviewed 8th Jul 2026
200% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
20%

Latest highest rating:

5

Efficient and supportive They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026
Jane Turner's avatar
Jane Turner

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (358)

Super Easy Great Price

4
I’ve been with Direct Line before and left due to them hiking the price constantly. Checked back a year later and the price was very reasonable and better than any insurer through any comparison website. Also offer discount due to having house insurance Reviewed on: 4th September 2019

Good quote

4
Best renewal price compared with other insurers. Reviewed on: 1st September 2019

Good value

4
Great insurance provider, always there to help,freindly people Reviewed on: 1st September 2019

No trouble

5
Easy to talk to, never had a problem with getting through to talk to someone on the phone. They send me reminders every year when my insurance is due. Reviewed on: 1st September 2019

Great service

5
Chatted to a couple of customer service agents - both knowledgable and friendly , helped me make my final choice with no pressure. Would definitely recommend. Reviewed on: 1st September 2019

Very good service

5
Good web site easy to explore and cheapest insurance for my situation. Reviewed on: 29th August 2019

Efficient

4
Very efficient and helpful, always on hand when needed Reviewed on: 26th August 2019

Excellent, helpful when you need them

5
Someone drove into the back of my car earlier this year and Direct Line has been great helping me sort everything out, making sure I had an appropriate hire car (the first one I was offered was a smart car and I had to try and get a toddler in the back! They immediately upgraded me to a more suitable car). Reviewed on: 20th August 2019

quickly resolved

5
Direct line were quick to assess my claim and the car was taken away quickly Reviewed on: 15th August 2019

Affordable, convenient and quick Insurance.

4
The website is easy to use and understand. For a 20tear old driver with no no claims bonus, I was offered a pretty decent price (Without a black box) which is absolutely amazing. However this insurance didn’t offer a lot of deals/ discounts or an incentive. Reviewed on: 13th August 2019

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