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Direct Line: Car insurance reviews

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3.66
Based on 356 reviews, last reviewed 10th Nov 2025
100% decrease in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
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Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025
Billy S's avatar
Billy S

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T
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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (356)

Good but late claim

4
Always been very good but then received a request for accident repair money 12 months after work done and could no longer remember if paid or not which left a bit of a bad taste Reviewed on: 2nd August 2018
sharmck's avatar
sharmck

Great Price Great Cover

5
They came up with the best price, and the cover is better than others could provide at that price. I get to keep my no claims bonus if I am hit by an uninsured driver, and also if my car is damaged whilst parked up Reviewed on: 28th July 2018
David's avatar
David

Always been a good service and I trust the brand

4
I have been a motor insurance customer with them for years. I will never chose the cheapest of anything, and so in fairness Direct Line is not a price decision, which personally I think is so often a false economy. But I know the customer service is great and I they were great when someone knocked off my painted wing mirror. Reviewed on: 28th July 2018
nathanmob's avatar
nathanmob

Always been a good service and I trust the brand

4
I have been a motor insurance customer with them for years. I will never chose the cheapest of anything, and so in fairness Direct Line is not a price decision, which personally I think is so often a false economy. But I know the customer service is great and I they were great when someone knocked off my painted wing mirror. Reviewed on: 28th July 2018
nathanmob's avatar
nathanmob

Amazing

5
Been with Directline for the last few years and they’ve always been really helpful during renewal or any changes. I recently had an accident and within an hour of calling them they had sorted out replacement car seat, hire car, everything you could think of! I was very impressed and glad I’ve stayed with them despite sometimes being slightly higher than other insurers. It’s fefinitely been worth it. Reviewed on: 23rd July 2018
Holly Beacher's avatar
Holly Beacher

Big is sometimes best

5
Really cover all the bases - fast cover when I change vehicle, keen pricing, claims sorted swiftly - I find it hard to come up with anyone better each year at renewal - a satisfied customer of many years. Reviewed on: 22nd July 2018
Paul's avatar
Paul

Insurance

3
Some words in here about car ins Reviewed on: 22nd July 2018
Simon Harris's avatar
Simon Harris

Would recommend

4
Good professional service, from an expert company. Reviewed on: 20th July 2018
Tom's avatar
Tom

Excellent Efficient Service and Price

5
Excellent, no hassle service from beginning to end. Straightforward and easy. Reviewed on: 18th July 2018
Naomi Howells's avatar
Naomi Howells

Good company to deal with

4
Direct Line is a good insurer. My only reservation is that their prices are high, and haggling is required to get a good deal - I certainly wouldn't auto renew. Reviewed on: 18th July 2018
Kay's avatar
Kay

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