Paid advertisement
Smart Money People Logo
Newsletter

Direct Line: Car insurance reviews

3.92
Based on 358 reviews, last reviewed 8th Jul 2026
200% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
20%

Latest highest rating:

5

Efficient and supportive They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026
Jane Turner's avatar
Jane Turner

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Car insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Direct Line Car insurance reviews (358)

Nice and easy to deal with

4
I've never had any issues with Direct Line, they're always polite and helpful if I need to contact them. They only loose one star because there are cheaper options out there. Reviewed on: 12th August 2018

Perfectly good

4
I have insured my car with Direct Line, on and off, for over 2 decades. On the rare occasion I have had to deal with them they have been fine. I'd only quibble about the amount offered when my car was written off many years ago but I think it is the market standard to only pay out a trade in value rather than a dealer price so I doubt any other company would have been better. I do a price comparison every few years and they are normally still competitive or the cheapest which is why I haven't changed - can't give a better recommendation than that! Reviewed on: 3rd August 2018

Good but late claim

4
Always been very good but then received a request for accident repair money 12 months after work done and could no longer remember if paid or not which left a bit of a bad taste Reviewed on: 2nd August 2018

Great Price Great Cover

5
They came up with the best price, and the cover is better than others could provide at that price. I get to keep my no claims bonus if I am hit by an uninsured driver, and also if my car is damaged whilst parked up Reviewed on: 28th July 2018

Always been a good service and I trust the brand

4
I have been a motor insurance customer with them for years. I will never chose the cheapest of anything, and so in fairness Direct Line is not a price decision, which personally I think is so often a false economy. But I know the customer service is great and I they were great when someone knocked off my painted wing mirror. Reviewed on: 28th July 2018

Always been a good service and I trust the brand

4
I have been a motor insurance customer with them for years. I will never chose the cheapest of anything, and so in fairness Direct Line is not a price decision, which personally I think is so often a false economy. But I know the customer service is great and I they were great when someone knocked off my painted wing mirror. Reviewed on: 28th July 2018

Amazing

5
Been with Directline for the last few years and they’ve always been really helpful during renewal or any changes. I recently had an accident and within an hour of calling them they had sorted out replacement car seat, hire car, everything you could think of! I was very impressed and glad I’ve stayed with them despite sometimes being slightly higher than other insurers. It’s fefinitely been worth it. Reviewed on: 23rd July 2018

Big is sometimes best

5
Really cover all the bases - fast cover when I change vehicle, keen pricing, claims sorted swiftly - I find it hard to come up with anyone better each year at renewal - a satisfied customer of many years. Reviewed on: 22nd July 2018

Insurance

3
Some words in here about car ins Reviewed on: 22nd July 2018

Would recommend

4
Good professional service, from an expert company. Reviewed on: 20th July 2018

Do you have a different Direct Line product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Want to see more from Direct Line?

    View all products