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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (329 reviews)

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4.04

Based on 329 reviews, last reviewed 8th Sep 2025

700% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Hundreds cheaper than SAGA Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings bu... Read more Reviewed on: 8th September 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (329)

Review of the LV (Liverpool Victoria), Car insurance:

Car Insurance Reviewer

the reminder had gone up £30 ,we did go compare found one much cheaper, sophoned them up tocancel and they matched it - RESULT Reviewed on: 14th July 2016

Great price

Pleasantly surpised what good value it was. Reviewed on: 1st October 2017

Great customer service

My car insurance was easy from getting a quote to buying with LV- excellent customer service, always able to speak to an agent without hanging in a queue for hours and everyone was so helpful and friendly. Cheapest price and great add-ons too! Reviewed on: 1st October 2017

Excellent customer service and pricing

I've had second car insurance problems - LV sorted them out instantly and a lot cheaper than previous insurer. They also quoted a good deal cheaper on my first and most used car - and on renewal were cheapest too! Their customer service people are excellent in knowledge and easy to deal with Reviewed on: 1st October 2017

Always good value

Every year I use compare sites and get solo site quotes and for several years now no one has been able to give me a comparative quote on my vehicle. LV offer all the benefits that I need and while some are cheaper they usually have a higher excess or fewer benefits. Reviewed on: 1st October 2017

Great priced insurance

Great priced insurance from a reputable company you can trust. Reviewed on: 29th September 2017

LOVE FOR LV

I have been insured with LV for 5 years and have always had 5 star customer service during my time with them. From changing cars, to change or address, to additional coverage to break down calls, they've been fantastic. This household has a whole lotta LOVE for LV! Reviewed on: 27th September 2017

Very efficient and reliable

Been with Liverpool Victoria for years, they're efficient, good value, provide quality documentation and settle claims with minimum fuss. Highly recommended! Reviewed on: 25th September 2017

Great prices great cover

Never had any problems, they ring me up every year before my cover is due and offer me a new price there and then that is lower than the year before! No complaints at all! Reviewed on: 23rd September 2017

Fabulous

From competitive prices, to excellent customer service I could not reccomend them enough. Reviewed on: 19th September 2017

Love Love Love

Always happy to help, never afraid to call them. Customer services are always lovely Reviewed on: 19th September 2017

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