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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.29 (356 reviews)

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4.29

Based on 356 reviews, last reviewed 7th Sep 2026

1900% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

13%

Latest highest rating:

4

Very competitive pricing and good customer service Very competitive pricing and good customer service Reviewed on: 7th September 2026

Latest lowest rating:

1

Increased insurance by about 6times after actually s... Increased insurance by about 6times after actually saying they would not insure me Reviewed on: 26th August 2026

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (356)

Very helpful, easy to work with when you have a claim.

Very helpful, easy to work with w Reviewed on: 23rd August 2024

LV highly recommended.

Very good company. Very helpful. Easy to arrange. Reviewed on: 23rd August 2024

I think they're fine

I think they're fine. Just fine. Average on price, decent enough customer service etc. They've decided they won't cover the area I live in going forward (NI) so that's disappointing Reviewed on: 23rd August 2024

LV have helped us with insurances for quite a few years

LV have helped me with the different and varied suggestions of pairing our car insurances together and including our home insurance, they do not charge for changes and are always receptive when I have questioned any increase that had been made Reviewed on: 23rd August 2024

Good customer service, but prices went up by quite a...

Good customer service, but prices went up by quite a lot recently Reviewed on: 23rd August 2024

User friendly

User friendly. Value for money Seamless process when applying online through confused.com website Rewards given. Reviewed on: 23rd August 2024

The best car insurance company I've dealt with ever.

UK based staff in their call centre who are friendly, engaging , patient and helpful e.g. always try to give me the best price possible They also understand when things go wrong and sort everything out with flexibility. Reviewed on: 23rd August 2024

LV, simply the best

These guys make everything very simple and my annual renewal quote was £13 up on last year. Really unbeatable value as service Reviewed on: 23rd August 2024

OK but not perfect

Recent price increase plus problems dealing with a claim detract from what WAS always Avery competitive supplier. Reviewed on: 22nd August 2024

Excellent staff very professioal, easy to sort insu...

Excellent staff very professional, easy to sort insurance, price's extremely competitive overall brilliant service, been insuranced with them for 10 +years .thanks lv. Reviewed on: 1st June 2024

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