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LV (Liverpool Victoria): Home insurance reviews

3.52
Based on 141 reviews, last reviewed 19th Sep 2025
100% decrease in 5 star reviews
in the past 90 days
100% decrease in 1 star reviews
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27%

Latest highest rating:

5

Buildings and Contents Insurance Signup I have recently taken out a Buildings and Contents Insurance policy. The online quotation experience was straightforward and there were a decent numbe... Read more Reviewed on: 19th September 2025
SW's avatar
SW

Latest lowest rating:

1

Avoid this insurance company like the plague Call handlers are are no help. the loss adjuster are no help you can’t get hold of them they are always on holiday or sick. And the company that is as... Read more Reviewed on: 16th September 2025
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Bazzza

About this product

LV= offer three levels of home insurance cover: Essentials, Home and Home Plus.

Essentials is the most basic cover. LV= Home and Home Plus have additional cover with some optional extras included as standard including accidental damage and locks and keys replacement. You can get a quote for LV= home insurance online.

LV= home insurance reviews help you find out what it’s really like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Home insurance reviews (141)

Review of the LV (Liverpool Victoria), Home insurance:

Terrible Communication

1
I initially went with LV because it had good reviews and a reasonable quote. Unfortunately I had water leak, the first call I had was really good and positive. I was put in contact with a Company LV use to carry out repairs. They came around and did a detailed inspection and could not pin point the exact problem. Now that was on around 15 October 2020, They took sample out of my wall and left. Fast foreword until 19 Nov 2020, I have tried and tried to get them to let know what was happening, assured a phone call back nothing. I managed to get hold of someone who was helpful and he explained there was a letter in the post. I got him to Email me the letter and to my astonishment I have basically be accused of fraud. I had a leak nearly 3 years ago and now they want me to produce receipts and quotes for the work that was carried out. I wrote back explaining that I have not got any but told them to look at the last time I had a leak it was different part of the house. I am now waiting for a reply but the way they have been so far with communication I doubt that I will hear back. It looks like I will have to go to the Ombudsman. I have never in all my years been so angry, i have been left with an unusable bathroom and bedroom. Reviewed on: 19th November 2020

Good so far!

4
I’m a new customer, it’s was an easy transfer Reviewed on: 15th August 2022

No fuss

4
Competent and simple, with clear documentation Reviewed on: 15th August 2022

Incredibly Helpful

5
As well as being good value, LV staff have been exceptionally helpful in resolving issues with my Mothers insurance, for which I am POA, and have gone above and beyond what I would have expected. It is lovely to deal with people who think outside the box and don't just work from a standard computer tick list of options. Well done LV Reviewed on: 14th August 2022

Home insurance

4
Good value home insurance and easy to sort online Reviewed on: 13th August 2022

Good until you have a claim

1
Not a good company to be with. Everything is alright until you have to claim something with them. Reviewed on: 1st August 2022

Will not pay you out and will do their best to avoid refunding too

1
Absolutely awful, insured my wedding ring and engagement ring, spoke to them over the phone regarding the policy and took it out online to get my quidco cashback,I had a plus policy. My rings sadly have been stolen which has been extremely distressing and now they have come back to say they are voiding my policy as the rings are worth more than my policy cover, even though I am only asking for what they were insured for I do not wish to have more money for them just what I paid the policy for. Be very wary. When I asked them to trace the phone call they are saying they can't find a record and whats more is if I rang off a withheld number they would never be able to find the call as its through phone numbers not account information which is insanity. Appalled at their service, now they are stating that they will more than likely not refund me for my policy either, I just find it disgusting and will be taking this to the ombudsman. Reviewed on: 14th July 2022

VERY HELPFUL

5
Phoned the otherday about a pension withdrawel , after speaking to Elliot Webb he explained the circumstace, the problem was from my investment firm PORTAFINA , we went throught a few things and he managed to sort the problem so that I can get payed Midweek, nothing was to much trouble and I appologise for being angery at the start put after he explained i have nothing but praise for him Reviewed on: 9th July 2022

A nightmare

1
I had some water damage and LV referred it to Refurbishment UK, to whom they had given delegated authority to approve the claim. It took them three weeks to tell me it wasn’t covered in spite of initially being told it was covered. LV just passed the buck and didn’t want to know. Shameful! Needless to say, I won’t be renewing. Reviewed on: 14th June 2022

Disappointed

3
Our cats damaged three carpets, so we made a claim. We didn’t want to replace with carpet because it will only happen again. It cost us £250 excess, and now we have exactly £542 to replace carpets in two rooms and on the landing with lino. We’re only going to be about £800 short and I suspect they will load our policy next year. I’m sure other companies are the same, but two carpets were only a few months old. I’m not impressed, and all because we don’t want to replace with like-for-like (and claim again inside a year). Reviewed on: 22nd May 2022

Same old insurance story

1
LV covers my household insurance. I had a leak from the skylight into the kitchen but because this happened ‘over a period of time’ as opposed to a one off event ( not true - It was a number of one off events) I was told i was not covered. I have had to pay for my ceiling to be repainted the skylight to be mended the leak to be blocked & the decking that was above it to be replaced because it had rotted due to the leak. I thought LV was different and trusted them – it turns out that, as usual, you pay the premiums and they refuse to pay out on your policy when you need them. Always finding a way to squirm out of paying out. I have cancelled my polucy. Reviewed on: 20th May 2022

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