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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Always helpful if called nothing seems to much trouble

Never had a claim but have had to call regarding home move vet move and it was dealt with in a quick and courtious manner polite helpful staff Reviewed on: 24th July 2019

Always fast and efficient

A very understanding and proactive insurance company. When I had a claim it was dealt with in a very timely fashion. Reviewed on: 24th July 2019

Very satisfied with pet cover

Very good cover for our pet and very good price Reviewed on: 24th July 2019

Easy pet insurance

I haven’t had to make a claim yet, but our dog’s insurance was quick and easy to set up and pay for. It is also completely paperless which is an added bonus! Reviewed on: 24th July 2019

Great service

Always quick to respond and provide details, also pays out quickly for my dogs treatment. Reviewed on: 24th July 2019

No hassle whatsoever....

I’ve used Purely Pets insurance for years. Unfortunately my cat ended up having to have an operation to remove his colon. He was under the local vet for over a month and Calder Pet Hospital in Dewsbury. He was also seen by the emergency overnight vet to remain monitored on a drip. Purely Pets where there 100%. There was no hassle or debating whether the cost should be paid. (I had this in the past with Tesco pet insurance about my dog who has unfortunately passed. Constant phone calls asking me the same questions over and over. They did nothing but hound me at a distressing time in my life) All vets involved with my cats colon problem were paid direct with no problem encountered whatsoever. The bills in total amounted to around £6000. Shadrack is now back to normal. Has a lovely life. This could have been a different story. My mind is at complete ease in terms of his healthcare because of Purely Pets insurance. I have recommended them to everyone and I will never go anywhere else to insure my future pets. Reviewed on: 24th July 2019

No Hassell Pet Insurance

You tried the rest now buy the best. Reviewed on: 24th July 2019

Hassle Free Pet Insurance

I fortunately haven't had the requirement to claim anything as yet, but it was extremely easy to set up the policy for Bailey (Golden Lab) and the cover provided along with the excess amount were key elements for choosing Purely Pets. Reviewed on: 24th July 2019

Great !

We have had pet insurance with purely pets for many years now , with 3 different dogs. The service has always been impeccable and we have never had a quibble over a claim. Reviewed on: 24th July 2019

Extremely helpful

Great company have paid out everytime we have needed to make a claim. The staff are extremely helpful and polite Reviewed on: 24th July 2019

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