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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

the best

Very Good company, I will be recommended to everyone who has pets. Reviewed on: 12th July 2019

Good to know my pet is in good hands

Purely pets are easy to talk to and peace of mind knowing my pet will be looked after should she take ill Reviewed on: 12th July 2019

Amazing value for money

Very competitive rates and great insurance for all my pets. Excellent regarding communication and informing customers of updates or changes to policies Reviewed on: 12th July 2019

Best value pet insurance

Covers all the needs for my dog now that she’s reached an age where she’s more at risk. It’s a relief to be able to get her such good cover at a price I can afford Reviewed on: 12th July 2019

Always helpful

Thank you I will recommend Purely Pets Reviewed on: 11th July 2019

Good per insurance

After losing my last cat to diabetes and not having the best cover, I decided to find better cover for my new kitten. Purely pets offer very good cover at a low price and their website is easy to navigate Reviewed on: 11th July 2019

Professional yet caring

I had my previous cats insured with Purely Pets unfortunately they both died within days of each other. Purely Cats helped me by telling me how I could save money on their cremation and I received a really nice email from them saying they were sorry for my loss. I insured my cats with them when they were about 14 years old and they were excellently priced compared to other companies who are not interested in older cats. When I got my new cats there was only one insurance company to go to. I have so much confidence in this company and know they will have my back in a crisis Reviewed on: 11th July 2019

Quick customer service and full insurance payout

My cat had an accident in the garden, absolutely no idea still to this day how it happened however she had a cut on her belly that had opened up quite badly. I took her straight away to the emergency vets and it became apparent she needed an operation. To add to this there were a couple of complications with the operation. Purely Pets understood the situation, took everything accurately into consideration and after I paid my initial fee they paid the rest. It was a fairly costly operation and I am extremely grateful to the insurance company for making this life-threatening and difficult time for us with our beautiful cat, a little easier. Reviewed on: 11th July 2019

Purely pets purely simplicity

From start to completion the whole process was purely simplicity Reviewed on: 11th July 2019

Beat other more well known providers

I shopped around as my renewal quote had gone up 40% and I hadn’t even made a claim. Reviewed on: 11th July 2019

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