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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

OK

OK, let me cancel my policy early without charge when my cat died but they did charge me at the same time for a change of address that took seconds which did upset me at this difficult time, Reviewed on: 10th July 2019

Great cover a

Great policy to cover all our needs. Good competitive price and terms and conditions. Reviewed on: 10th July 2019

Great customer service

I rung as i no longer had access to the email address provided. Gave my bank reference number and sent copies to me straight away. Reviewed on: 10th July 2019

Brilliant services despite being new clients

We got our new Beagle puppy, Got her home, took our our insurance. We were clearing an old garage and had her running around our feet. We noticed her eating something......it turned out to be rat poison. It was 9 PM om a Saturday. We dashed to an all night vet. had her checked and treated - it was poison. They induced her to be sick and tested here and we had her tested at our own vet on the Monday. All now ok. This was only 10 days after we had taken out the policy - we have never had to make an insurance claim before and were concerned that it would be a problem. It was not. we had superb and helpful service from the first call to the point we received our payment for the treatments. No one wants to be in a position where you make a claim pet unless it is definitely necessary, but it if is necessary, then this was excellent customer service. Reviewed on: 10th July 2019

fab company easy to talk to and to contact

this company is the best i have delt with after having pets for 30 years they are so easy to speak to and are polite and helpfull there policy is one of the best for our dogs needs and even though we havnt had to make a claim i no if we did we would be looked after well mrs Blackburn Reviewed on: 10th July 2019

Lailaur

Very good insurance. I like and recommend it Reviewed on: 10th July 2019

Great company

Staff were really helpful and made it so easy online and over so phone would recommend to anyone. Great price as well. Reviewed on: 10th July 2019

Fabulous Service

Customer Service team were not just about Sales, they were really interested about the well-being of my dog ‘Coco’ asking questions about her recovery, it really made a difference. I was quite touched to realise these were real people who actually cared! Reviewed on: 10th July 2019

Great value and reliable

We’ve used purely pets for a few years now and they are so reasonable and if a claim has been required they’ve paid with no problems. Reviewed on: 10th July 2019

Quick response on enquirys by professional staff. Great website, easily understood.

Any issues I have had regarding my insurance have been dealt with promptly and efficiently. Good communication between Purely Pets and my Vets on occasions of an insurance claim. Would definitely recommend to friends and family. Reviewed on: 10th July 2019

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