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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

My dog Charlie

I have a dog called Charlie with a life long condition I am insured with purely pets i send in my claims for his treatment and they are always dealt with very quickly and paid within ten days ive been with purely pets for seven years and would not leave for anyone else also their premiums are very competitive Reviewed on: 10th July 2019

Empathetic Customer Service

My dog Freddie has arthritis, Purely Pets accepted a claim for his stem cell therapy and supporting treatments without quibble. Freddie is 12 and inevitably his monthly premium increased. When I spoke to a Purely Pet rep explaining the new premium was more than I could afford they suggested a different package that reduced my premium & excess, still gave me enough cover and didn't exclude his existing conditions. I was very impressed with the empathy the rep showed. Reviewed on: 10th July 2019

Pet insurance

We have been insured for our precious little furry friend for 2 years now. We have no problems at all. They communicate with us & all is fine for us to stay insured with them. We are happy with the service we receive ⭐️ Reviewed on: 10th July 2019

Easy process to make a claim

I was very grateful with the service & the ease at making a claim for when my dog was ill Reviewed on: 10th July 2019

Really great service

I've been with Purely pets for my cat's insurance for several years now and I have always found them quick, responsive and kind when dealing with my claims. Reviewed on: 10th July 2019

Fantastic service

Purely pets provide caring affordable pet insurance to cover all my pets insurance needs. Reviewed on: 10th July 2019

Brilliant company

Purely pets have always been brilliant to deal with and pay any claims on time with no hassle. Would recommend to anyone. Reviewed on: 10th July 2019

Easiest claim

Unfortunately we had to use are insurance for an operation on our dog. Was the easiest application and quick to get the money back Reviewed on: 10th July 2019

Good value and service

Very good value, I’ve only had to claim once but it was very straightforward, quick and easy process. Reviewed on: 10th July 2019

Quick, reliable & efficient.

A fantastic support. Very reassuring. Reviewed on: 10th July 2019

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