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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Easy to deal with and competitively priced.

Easy to deal with and friendly, helpful operators. Competetively priced and although luckily never needed to make a claim, have heard that they are good to deal with. Reviewed on: 10th July 2019

Brilliant

Very easy, saving me a lot of money and resulting in a Happy life :D Reviewed on: 10th July 2019

Purely perfect pet insurance

Excellent call centre, digital updates of claims. Can’t fault this insurance company. 5 star! Reviewed on: 10th July 2019

Excellent service when claiming

Purely pets were fantastic when claiming after my little pup was poorly - it makes for so much peace of mind knowing that what ever my dog needs I can prove with their service. Reviewed on: 10th July 2019

Great service

We currently have 3 pets insured with Purely pets, not only did we received great customer service when taking out the policy, we also received multi pet discount. Reviewed on: 10th July 2019

Good honest service

Claims settled quickly and fairly Reviewed on: 10th July 2019

Great cover and great price

Great cover for my dog at a great price Reviewed on: 10th July 2019

Quick, no nonsense insurance.

Great service. Reasonable prices. No quibbles when pay out has been required. Uses them for one pet and returned to them for another. Reviewed on: 10th July 2019

Brilliant sevice

Our cat was diagnosed with meningitis. When we had to claim for this treatment we found the service to be excellent and couldn’t speak higher of their customer service. Reviewed on: 10th July 2019

Cheaper and easier

My insurance for my dogs getting old has totally got out of hand in price. Spent ages searching found purely pet slots of different options and very easier to use so moved both of my dogs. Done Reviewed on: 10th July 2019

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