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Aviva: Car insurance reviews

3.74
Based on 552 reviews, last reviewed 9th Feb 2026
95% decrease in 5 star reviews
in the past 90 days
33% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
50%
See only 4 star reviews
23%
See only 3 star reviews
5%
See only 2 star reviews
1%
See only 1 star reviews
21%

Latest highest rating:

5

Aviva for Value Aviva were the cheapest quote for renewing my car insurance by far Reviewed on: 22nd January 2026
Jeffrey R's avatar
Jeffrey R

Latest lowest rating:

1

Is is impossible to cancel renewal policy date. Is is impossible to cancel renewal policy date. Reviewed on: 9th February 2026
Stephen Browning's avatar
Stephen Browning

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (552)

Review of the Aviva, Car insurance:

A reasonable rate amongst the cash grabbers!

4
Kept my car insurance at the same rate as my previous provider from last year, a miracle amongst the hundreds of pounds of increases I know others have been getting.When I registered I didn't receive an email and their customer service was great and able to advise me of a small technical issue causing the delay. Once all came through it's all been smooth sailing. Reviewed on: 24th August 2024

Easy to Access, No concerns!

5
Never had any issues with Aviva - they offer a clear website and app, and it's always easy to log in and manage! Reviewed on: 24th August 2023

Last few years been great on renewal

5
3 years now I've stayed with Aviva. Very competitive on renewal. Also helpful when you ring them and wish to make any alterations to your level of cover. Not had a claim thankfully, but hopefully they are as good if the does worst happen! Reviewed on: 23rd August 2023

Excellent experience

5
Had the misfortune of a car hitting me and writing off my car. The initial phone call was stressful with the agent not interested and not caring, eventually hanging up on me as he was finishing for the day (clearly the reason he didn't care). However I have overall rated Aviva highly as everyone I've dealt with through them thereafter have been fantastic - and one bad person shouldn't define the company. Reviewed on: 23rd August 2023

Very pleased with insurance

5
Easy to apply for, all documents available online and very happy with it. Reviewed on: 23rd August 2023

Great customer service

5
Thankfully I havent had the need to claim yet, but having friends and family over from abroad we often had to add & remove drivers from one of our cars - always hassle free and friendly human to human service. Having done quite a bit of price comparisons, Aviva always came out best for us Reviewed on: 23rd August 2023

Straight forward

4
It was a straight forward process to purchase. I’ve not had to claim so can’t comment on that side of the service Reviewed on: 23rd August 2023

Value for money

5
I chose an Aviva motor policy because the price was very good and it met all my requirements. When it came time to renew, I was pleased to discover that the price had not gone up and Aviva was still my cheapest option. Reviewed on: 23rd August 2023

Excellent cover

5
The best quote for the best price, with the best cover. I really couldn't have asked for anything better. Reviewed on: 23rd August 2023

Credible

4
Easy to apply and manage on the app with no restrictions. Good services from Aviva Reviewed on: 23rd August 2023

The best price I could find and easy to contact by phone.

4
The best car insurance quote for new business three to four weeks before renewal and a good experience contacting Aviva by phone. Reviewed on: 23rd August 2023

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