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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.81 (552 reviews)

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3.72

Based on 552 reviews, last reviewed 9th Feb 2026

95% decrease in 5 star reviews

in the past 90 days

33% decrease in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Aviva for Value Aviva were the cheapest quote for renewing my car insurance by far Reviewed on: 22nd January 2026

Latest lowest rating:

1

Is is impossible to cancel renewal policy date. Is is impossible to cancel renewal policy date. Reviewed on: 9th February 2026

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (552)

Review of the Aviva, Car insurance:

A reasonable rate amongst the cash grabbers!

Kept my car insurance at the same rate as my previous provider from last year, a miracle amongst the hundreds of pounds of increases I know others have been getting.When I registered I didn't receive an email and their customer service was great and able to advise me of a small technical issue causing the delay. Once all came through it's all been smooth sailing. Reviewed on: 24th August 2024

Diabolical

I had the misfortune to be insured with Aviva Zero. What should have been straightforward claim, has escalated into a nightmare , because of their incompetence. I waited 6 days without a car, just to receive a generic e- mail. It asked me to resubmit information that was sent on day 1. You can’t speak to anyone at this company - all on line apparently. You will spent hours on hold, desperately trying to speak to a human . The live chat service will keep you on hold for 1/2 a hour , then cut you off so you have to start again .When , eventually you do get through, , you will be told that they can’t do anything to help you and you need to wait for the claims team to contact you. I wasn’t contacted by a claims handler for 2 weeks after the accident. and that was via e- mail. After 15 days, no Courtney car, no hire car. My car hasn’t even been booked in for repair. . I called a number on the bottom of the e- mail he sent me- . It was for the injury department though, . so I kept having to re quote my claims reference and be put through. They wouldn’t give me the direct number. They wouldn’t let me speak to the supervisor, I had to go through him. I was told her would call me back- he didn’t.. Even when I did manage to speak to him and told him that Ii needed Aviva to authorize i the hire car , he didn’t. I kept calling to be told he was busy and would call me back he didn’t- this happened 3 times.. if I had free car insurance for the rest of my life with this company , I would decline it. It’s not worth the paper it’s written on. How they are still in business is beyond me.. I wouldn’t recommend them to my worst enemy. Reviewed on: 13th July 2023

Audi a4

what a disgrace joke Aviva zero customer service. Absolutely terrible online chat no human to answer on simple scratch on my car turn disaster. I hand my car with no light on dashboard and I receive the car light on dashboard. I called them back. They said never had right tool to reset and book me, Audi dealer still problem not fix and this is the repair companyat L & I Eaton (Dunfermline). Stay away from Aviva zero honestly you couldn’t get your problem solved if any accident even not your fault, claiming across car insurance company Reviewed on: 12th July 2023

Does anyone work for this company?

I was on hold for an entire hour before they hung up on me because they couldn't connect me to anyone. I ended up going with a different company because their support literally does not exist Reviewed on: 30th June 2023

It's seems like a fraud company

I send my NCD document few times however I received an email saying I did and is now cancelled. They are also charging me 56 for cancellations fee. Few weeks ago I send them the NCD document and received a email saying they have received the documents they required and now they saying they haven't I am very much confused right now... Reviewed on: 30th June 2023

Terrible, hidden fees, STAY AWAY!!!!

Terrible, Hidden Fees, really hard to get contact to them!!! Really upset with this company, I won't recommend and I will never use again!!! Loads of hidden fees, they cancel my insurance for a silly car modification which came which the car already and cancel my insurance for that. Also they charge a cancellation fee, which I didn't ask to cancel. Really hard to contact them, stay hours and hours waiting, always this automatic emails saying nothing and unhelpful. They cancel my insurance for no reason and charge me cancellation fee? USELEES company. Reviewed on: 26th June 2023

AVOID THIS COMPANY AT ALL COST

Please avoid this company at all cost as you will regret not taking on board these reviews. I bought renewed my car and asked for my insurance to be changed over to the new car. This could not be done because the new car was not on their system. I therefore requeted for the policy to be cancelled from 17 April 23. We are now in June and I am still dealing with the back and forth emails from their incompetent CUSTOMER SERVICES TEAM. The policy was never cancelled and the team is now asking if I would like the policy to be cancelled from 3rd June 23. This company customer services is rubbish and would recommend you avoid using them. Reviewed on: 3rd June 2023

Great customer experience

I switched to Aviva Zero car insurance this year and was incredibly pleased with how easy the process was and the customer service I have received. Reviewed on: 1st June 2023

Great service and easy to use

Not had to claim on my insurance but process to contact is very easy and I know I’d have no trouble Reviewed on: 31st May 2023

Avoid

Awful customer service. I'm now on day 35 since making my claim and I am ignored repeatedly. They just do not care and when you've had an accident you need someone to. Reviewed on: 12th May 2023

Worst customer service

Honestly I have never come across people who really hate their jobs as much as the customer service for Aviva zero. They sound depressed, don’t want to help and told me to cancel my policy as they don’t compete on renewal prices so it’s pointless ringing to ask and to go elsewhere. Reviewed on: 11th May 2023

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