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Aviva: Car insurance reviews

3.70
Based on 553 reviews, last reviewed 20th Feb 2026
95% decrease in 5 star reviews
in the past 90 days
50% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
50%
See only 4 star reviews
23%
See only 3 star reviews
5%
See only 2 star reviews
1%
See only 1 star reviews
21%

Latest highest rating:

5

Aviva for Value Aviva were the cheapest quote for renewing my car insurance by far Reviewed on: 22nd January 2026
Jeffrey R's avatar
Jeffrey R

Latest lowest rating:

1

I had an accident a woman hit me in the parking lot... I had an accident a woman hit me in the parking lot in the side of the car I contacted Aviva and they didn't do anything about it and they don't do it... Read more Reviewed on: 20th February 2026
Damian M's avatar
Damian M

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (553)

Review of the Aviva, Car insurance:

Good service

4
Been with aviva a few years, I've had no problems so far! Reviewed on: 3rd March 2016

Someone needs a mental check up to go to Aviva

1
Aviva is cheap than some insurance companies and at the time of buying is a good company. But that is about it. Rest everything else is also cheap. If someone gets stuck with them over a small something they will give you the worst time. A friend of mine was harassed by some team in their company because of a claim. His claim was termed fraudulent. He was threatened legal action. His policy got cancelled. The cherry on the cake was when all his policies with them were cancelled one by one. He stupidly had put all his policies with them. This should be a learning to all. Never put all your policies with one company. It will be like all eggs in a single basket. He got some relief finally at Ombudsman. He came to know that most cases at Ombudsman against an insurance company is Aviva. While he admits he was not careful in giving facts, Aviva's incentive seeking staff blew the thing out of proportion. Just make a small mistake and they will hound you like rabid dogs. Many people on review sites are paid by insurance companies themselves. Insurance companies are not friends of anyone, least Aviva. Reviewed on: 13th March 2018

Good renewal price

5
Great price so I stayed with them Reviewed on: 23rd October 2017

Easy

5
Never had any problems with Aviva, really easy to call and discuss pricing with them on renewal, always feel like we get a good price when we receive the renewal and love the aviva advantages (Rugby tickets!) Reviewed on: 1st October 2017

Straightforward no fuss insurance

4
Great to deal with easy to set up insurance and helpful just what you need Reviewed on: 1st October 2017

Aviva Is Fab

5
I've always had really good customer service from them! They are very helpful. Reviewed on: 1st October 2017

Very comprehensive and flexible

5
We are leasing a car and this is the first time that I have and insurance in the UK, but I've been driving a company car for a few years before - because that one was insured by Aviva I've got 20% discount! Reviewed on: 1st October 2017

Excellent Customer Service

5
Ive been with Aviva for 3 years now. Now and again there has been an issue with direct debit payments but their complaints team have always dealt with things quickly and efficiently. Speaking to customer servie with queries or to get policys renewed etc is always a breeze too. Top notch. Reviewed on: 1st October 2017

easy, good value with good customer service

4
I chose Aviva as they were a well known brand, and with good customer service, I had to claim when my car was broken into, the customer service was excellent, and my claim was settled within weeks. The bonus to protecting my no claims was honoured. The price was so competitive too. Reviewed on: 1st October 2017

easy to use

5
easy to use and chat section very helpful Reviewed on: 1st October 2017

Husband trashed front of car

5
Incredibly straightforward to get the car repaired. Claimed online, chose local repairer, took car in, it got fixed, paid the excess, took car home. No fuss or drama. It will certainly make me consider Aviva again for inssurance. Very happy with the service. Reviewed on: 1st October 2017

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