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Aviva: Car insurance reviews

3.72
Based on 550 reviews, last reviewed 1st Dec 2025
94% decrease in 5 star reviews
in the past 90 days
33% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
50%
See only 4 star reviews
23%
See only 3 star reviews
5%
See only 2 star reviews
1%
See only 1 star reviews
21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025
Nicki J's avatar
Nicki J

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025
SW's avatar
SW

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (550)

Review of the Aviva, Car insurance:

Avoid if returning from abroad

1
If this is the modern way of dealing with customers, give me a company where you can communicate with humans. I have paid 1 year in advance for my car insurance, while providing evidence of no-claims history. Aviva claim to accept evidence from UK or EU insurance companies. I lived and worked in Belgium since 1983 and was insured to drive there. My Belgian insurance company is legally bound to provide documentation only in official Belgian languages, ie French, Dutch and German. Their document is a form listing all previous claims. The form they gave me has nothing but blank rows because I have had zero claims since I took out the policy with them in 1999. I have sent this, a machine translation of the form plus the company's covering note confirming that I have been involved in NO accidents since the start of the policy, 24 years ago. I have uploaded all this to MyAviva, emailed it, explained several times by email and it seems no human ever examines the file. I started this process long before the requested start of insurance cover. The final straw was receiving another automated request to upload my No Claims Discount form last Sunday morning. This is UK terminology. I can do nothing more than provide evidence of no claims whatsoever in the last 24 years. If Aviva claims to accept evidence from UK and EU insurance companies, this is clearly untrue. I have asked Aviva to confirm acceptability immediately, or reimburse my payment, while I find a proper insurance company that listens to its customers. Still no reply. And in the meantime, Aviva tell me they will cancel my insurance at the end of the month if I don't upload a NCD form, which does not exist in Belgium. Reviewed on: 13th March 2023

Worse experience every trying to get car insurance c...

1
Worse experience every trying to get car insurance cover avoid at all costs Reviewed on: 30th November 2024

Hard to speak to customer services, options don't work

2
Hard to speak to customer services, options don't work Reviewed on: 26th November 2024

Aviva Zero online Car insurance.

5
Just took out car insurance with Aviva Zero online. Very good proce with far better excess offer than my previous insurer. Website and information was very clear and easy to use. Include NCD cober and general legal cover. £180 cheaper than my renewal quote. Checked the review site too and seem like a reasonable offer. Reviewed on: 20th November 2024

Helpful staff on the phone, and great online applica...

5
Helpful staff on the phone, and great online application experience and iPhone app. Reviewed on: 7th November 2024

Great customer service and fast - just what you need...

5
Great customer service and fast - just what you need to make a claim far less stressful! Reviewed on: 15th October 2024

Very easy and quick claims processes which is exactl...

5
Very easy and quick claims processes which is exactly what you need in an insurance product. Reviewed on: 12th October 2024

Amazing Customer Service plus Products

5
My husband and I recently took a car insurance from Aviva, the process was very easy and smooth. Their customer service was also top-notch, all our queries and requests were promptly attended to. Reviewed on: 11th October 2024

Great customer service and were lovely on the phone.

5
Great customer service and were lovely on the phone. Sorted my car out really quickly and the courtesy car. Slightly more expensive than others but you definitely get what you pay for as they were much better than my previous provider. Reviewed on: 11th October 2024

Easy-to-use website

5
Fortunately, I've never needed to make a claim with this company, but setting up a policy online was straightforward. Their quote was competitve too. Reviewed on: 11th October 2024

Easy to apply on line for a quote

5
Easy to apply on line for a quote Reviewed on: 10th October 2024

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