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Aviva: Car insurance reviews

3.72
Based on 550 reviews, last reviewed 1st Dec 2025
94% decrease in 5 star reviews
in the past 90 days
33% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
50%
See only 4 star reviews
23%
See only 3 star reviews
5%
See only 2 star reviews
1%
See only 1 star reviews
21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025
Nicki J's avatar
Nicki J

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025
SW's avatar
SW

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (550)

Review of the Aviva, Car insurance:

Avoid if returning from abroad

1
If this is the modern way of dealing with customers, give me a company where you can communicate with humans. I have paid 1 year in advance for my car insurance, while providing evidence of no-claims history. Aviva claim to accept evidence from UK or EU insurance companies. I lived and worked in Belgium since 1983 and was insured to drive there. My Belgian insurance company is legally bound to provide documentation only in official Belgian languages, ie French, Dutch and German. Their document is a form listing all previous claims. The form they gave me has nothing but blank rows because I have had zero claims since I took out the policy with them in 1999. I have sent this, a machine translation of the form plus the company's covering note confirming that I have been involved in NO accidents since the start of the policy, 24 years ago. I have uploaded all this to MyAviva, emailed it, explained several times by email and it seems no human ever examines the file. I started this process long before the requested start of insurance cover. The final straw was receiving another automated request to upload my No Claims Discount form last Sunday morning. This is UK terminology. I can do nothing more than provide evidence of no claims whatsoever in the last 24 years. If Aviva claims to accept evidence from UK and EU insurance companies, this is clearly untrue. I have asked Aviva to confirm acceptability immediately, or reimburse my payment, while I find a proper insurance company that listens to its customers. Still no reply. And in the meantime, Aviva tell me they will cancel my insurance at the end of the month if I don't upload a NCD form, which does not exist in Belgium. Reviewed on: 13th March 2023

Great value for money

5
Was having trouble finding insurance for my car and Aviva gave the best price and terms than any other conpany Reviewed on: 10th October 2024

Good customer service.

5
Aviva can be contacted easily in order to answer queries. Prices are good compared to other companies and the range of options is very good Reviewed on: 8th October 2024

Always easy to do and understand when phoning always...

5
Always easy to do and understand when phoning always very gelpful good value too Reviewed on: 8th October 2024

Human Interaction is the way ahead

4
not the easiest website/app to navigate, always end up having to ring them to log on/amend/renew policy, but usually get the service needed when speaking to a human! Reviewed on: 13th September 2024

Excellent company offering insurance products to cov...

5
Excellent company offering insurance products to cover every need. Reviewed on: 8th September 2024

Quick, polite, professional and easy to deal with.

5
Quick, polite, professional and easy to deal with. Was easy to make a claim and I was kept in the loop throughout and got to pick the garage for the repair, giving me some control. Reviewed on: 7th September 2024

Good terms and value

5
Been with them for a few years now. Auto-Renewals have been competitive. It even went down this year. Reviewed on: 6th September 2024

Would recommend

5
I had Aviva Car insurance for 1 year and cannot complain. Lovely staff on the phone, they offered me a discount for my insurance. Would recommend. Reviewed on: 5th September 2024

Aviva car insurance policy change

4
When switching cars, it was really easy to move my policy over to my new vehicle and the customer service assistance was polite and patient on the phone when explaining the process. The policy premium, however, did increase substantially and there was a lack of information on what factors had caused the rise - there could certainly be more transparency in that respect. Reviewed on: 5th September 2024

Decent price for a well known company.

5
With huge price rises for car insurance this year, I looked to change insurers but wanted the assurance of 5 star quality. Som quotes came from companies that I had never heard of but Aviva consistently came near the the top of comparison website quotes (it makes sense to check a number, the price varied from each one) Completing the application as simple, and the information supplied seemed relatively easy to read and understand. Reviewed on: 5th September 2024

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