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Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.15 (113 reviews)

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3.78

Based on 113 reviews, last reviewed 7th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

57%

24%

12%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Life insurance reviews (113)

Review of the Aviva, Life insurance:

Shitt company Aviva insurence AVOID

The most miserable Aviva insurance avoid it completely, completely avoid the biggest incompetents and ordinary jerks, avoid dealing with them, they actually humiliate you when it comes to the claim. They are the biggest bastards on this earth!!! I call your Aviva insurance number and you don't even bother to answer. Markerstudy emailed you countless times, called you countless times and you don't answer. I have never met insensitive and stupid people like you in my life. God forbid we'll see you in court. Fuck you bastards and idiots. I'm going to give you a really strong review so people avoid you!!! Reviewed on: 19th October 2022

Great service

I loved every moment. Not only did i get the best deal, a few months into the policy, i got a £75 amazon voucher. Reviewed on: 15th July 2017

Good value fixed life insurance.

I swapped my life insurance from a rival company as the premiums kept increasing each year. Took out life cover with Aviva for a greater amount at a much lower fixed monthly price. Reviewed on: 9th July 2017

no problems

Had no problems to report, payment comes out on time each month and I have peace of mind Reviewed on: 4th July 2017

Great

Good customer service. And fantastic options at good prices Reviewed on: 27th April 2017

Easy, quick security for my dependants

Quick straight forward service over the telephone. Reviewed on: 9th April 2017

How being responsable got me some money to treat my family

I signed up for a life insurance with Aviva since I am a new mum and need to think about the future of my family. After I made a few payment, I got a 75GBP Amazon voucher. That was a win/win situation. #MaxYourMoney Reviewed on: 20th March 2017

good product

reasonably priced for the cover we have and easy to apply for online Reviewed on: 25th September 2016

Aviva

Great service, easy to use website and easy to update your details with them online! Reviewed on: 25th September 2016

Excellent Cover Realistic Price

Comparing like for like and balancing with our needs Aviva was by far the best value for our family. Reviewed on: 12th September 2016

Easy as ABC

I got in touch with Avivia, explained what cover we were looking for, and our cover was in place within 20 minutes :-) Okay so nothing has happened to us since we took it out, but at least we have the cover and assurance Reviewed on: 11th September 2016

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