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Aviva: Life Insurance reviews

3.95
Based on 106 reviews, last reviewed 20th Apr 2025
100% increase in 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
58%
See only 4 star reviews
25%
See only 3 star reviews
7%
See only 2 star reviews
1%
See only 1 star reviews
9%

Latest highest rating:

5

Aviva Life Insurance Review This life insurance company offers a range of policy options tailored to meet different customer needs, including term life, whole life, and universal... Read more Reviewed on: 20th April 2025
Lewis's avatar
Lewis

Latest lowest rating:

1

Aviva just won’t pay my combined life and critical l... Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me wi... Read more Reviewed on: 18th March 2025
Akin 's avatar
Akin

About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

Aviva Life Insurance reviews (106)

Review of the Aviva, Life Insurance:

Low Cost Whole Life

3
This is an average product that pays low bonuses on the sum assured Reviewed on: 23rd August 2023

Aviva

5
Great service, easy to use website and easy to update your details with them online! Reviewed on: 25th September 2016

Excellent Cover Realistic Price

5
Comparing like for like and balancing with our needs Aviva was by far the best value for our family. Reviewed on: 12th September 2016

Easy as ABC

5
I got in touch with Avivia, explained what cover we were looking for, and our cover was in place within 20 minutes :-) Okay so nothing has happened to us since we took it out, but at least we have the cover and assurance Reviewed on: 11th September 2016

Great service and at a competative price.

4
Easy to apply for and comes out top on comparable quotes. Reviewed on: 7th September 2016

Aviva scores with good life insurance

4
This is a long -term policy and it is worth remebering for people with families they will need this.It is good value and Aviva offers good customer service. I hope you will not know about the ease of making a claim because I will be with the Grim Reaper! Reviewed on: 30th August 2016

OK

4
Not bad, no problems. They gave me a fair online quote, which was straightforward to accept. Reviewed on: 6th August 2016

Easy, Fast simple language

4
Aviva not only make it easy to purchase insurance, they also do so in a friendly, easy to understand manner. I also reccommend Aviva for their commitment to community and charity work. Reviewed on: 1st August 2016

Great Service, Great Price

4
Great service, easy and value for money. Highly recommend Reviewed on: 1st August 2016

Helpful

5
Staff on the telephone, were always courteous and patient. They answered every question I had and explained everything fully. Reviewed on: 1st August 2016

all in one place

5
I phoned aviva to ask some questions about collating all my policies on my online account. They did what I asked and answered all my questions in a friendly manner Reviewed on: 8th May 2016

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