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Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.15 (113 reviews)

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3.76

Based on 113 reviews, last reviewed 7th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

57%

24%

12%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Life insurance reviews (113)

Review of the Aviva, Life insurance:

Shitt company Aviva insurence AVOID

The most miserable Aviva insurance avoid it completely, completely avoid the biggest incompetents and ordinary jerks, avoid dealing with them, they actually humiliate you when it comes to the claim. They are the biggest bastards on this earth!!! I call your Aviva insurance number and you don't even bother to answer. Markerstudy emailed you countless times, called you countless times and you don't answer. I have never met insensitive and stupid people like you in my life. God forbid we'll see you in court. Fuck you bastards and idiots. I'm going to give you a really strong review so people avoid you!!! Reviewed on: 19th October 2022

Good value

Well priced cover from one of the better know companies. Reviewed on: 6th September 2018

Tick the boxes for life

Life insurance that ticks all the boxes. Peace of mind knowing everything is covered if the worst would happen. Reviewed on: 2nd September 2018

Very good

Great customer service, very helpful. Good value for money. Reviewed on: 2nd September 2018

Pretty Good

Pretty okay wouldn't not recommend Reviewed on: 19th August 2018

Decent

Went around the houses looking for a trusted life insurance co and Aviva was recommended to me so I joined and haven't looked back. Reviewed on: 7th August 2018

Great insurance

Fantastic customer service and excellent pricing Reviewed on: 4th August 2018

Better than most

I have my doubts about how life insurance works and whether it'll ever be useful but happy with the 'service' I get from Aviva. Reviewed on: 28th July 2018

Slow at first

A bit slow to get my policy sorted, but happy with the cover and price Reviewed on: 28th July 2018

Easy to sort out

Straightforward process, very easy to sort out life insurance even when you have longstanding conditions Reviewed on: 7th January 2018

A star

Great customer service and knowledge of the services provided. Reviewed on: 1st October 2017

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