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Direct Line: Car insurance reviews

3.65
Based on 356 reviews, last reviewed 10th Nov 2025
100% decrease in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
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2%
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20%

Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025
Billy S's avatar
Billy S

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (356)

Always best value

5
Direct Line consistently beat any renewal quote. Reviewed on: 6th July 2019

straightforward

5
Very straightforward and easy to use website and cover is excellent. Reviewed on: 6th July 2019

The best

5
Always so helpful, they wrote the customer service manuel Reviewed on: 5th July 2019

Simple Seamless and Super Savings!

5
Signing up to direct Line was probably the best thing I did. I found the best deal compared to EVERY website I had been on. The Following year i renewed and took out home insurance as well as car insurance, they applied a further discount on top of their already low premiums as a loyalty bonus. Further I have to say the simplicity and ease of use of their website is incomparable it was insured within minutes! Also live chat advisers went above and beyond to deal with my queries. Stellar prices and stellar customer service! KEEP IT UP! Reviewed on: 8th June 2019

Disgraceful. Avoid at all costs.

1
Shocking. Lazy. Incompetent. I was rammed from behind by a maniac overtaking me on a narrow country road at night before a 90-degree bend. The 3rd party apologised & admitted responsibility at the time. He'd previously written off another car in a similar way. And yet Direct Line would not fight my corner. They held me responsible, & were lethargic & patronising in their response. I'd previously not had an insurance claim entered against me in 32 years of driving. I strongly advise everyone to avoid this wretched company. Their motor policies might be cheap, but there's a reason for this. They will abandon & betray their customers at the slightest opportunity. And you can forget any notion of accountability. Reviewed on: 4th June 2019

Grumpy northerners

1
Call Center staff summary; grumpy, unhelpful northerners with the mental capacity of a small fish. Reviewed on: 14th April 2019

Bud company

1
I had 3 cars policies and 1 van policy with them. After 3 years always paid, i had been a financial difficulty and I missed 2 payments and they have cancelled all my policies putting myself in a trouble. That's so creepy. Avoid this company Reviewed on: 29th March 2019

Creepy

1
I had 3 cars policies and 1 van policy with them. After 3 years always paid, i had been a financial difficulty and I missed 2 payments and they have cancelled all my policies putting myself in a trouble. That's so creepy. Avoid this company Reviewed on: 29th March 2019

Avoid avoid avoid

1
AVOID AVOID AVOID !!! I put in a claim for a leak in a bathroom . Direct line rejected it by a outsourcing company called SEDWICKS . They used a loss adjuster . He said the leak was there before you bought the place so we won’t pay you and you have to get in touch with previous owner who lives in Singapore and ask for him to put in a claim with his insurance lol very bizarre. So sedgwicks so called leak expect with 30 years of experience who looks like 20 (by the way he has no damp experience or leak) said direct line don’t have to pay you as it says in the terms and condition and if you go to court I will lose . SO READ THE 100 PAGE TNCs before you sign up to direct line landlord insurance . Worse experience I had considering I’m a new landlord from start to finish . I even got integrated on the phone . “ but you said he when it was a she “ so I must have forgotten I spoke to a female or male . SHOCKING service considering how much I pay . I’m 32 I only made one claim in my life . I got home insurance with them which I will cancel at some point and my landlord insurance but my tenants deciding not to pay so I will have to make another claim with directline as I’m not doing the bathroom as I can’t afford it. I’m sure they will come out with another excuse . So my question is to everyone . When you buy a place would you check underneath the tiles and floorboards and rip everything out before buying ?? Who does that ? No sign of mould or damp when I bought the place . This gives insurance a bad name and I hope the government do more in situations like this . Reviewed on: 20th February 2019

Brilliant customer. Care

5
I had to make a claim. It was dealt with swiftly, professionally and they cared Reviewed on: 25th January 2019

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