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Direct Line: Car insurance reviews

Name: Car insurance
Rating: 3.92 (358 reviews)

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3.92

Based on 358 reviews, last reviewed 8th Jul 2026

200% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

47%

25%

20%

Latest highest rating:

5

Efficient and supportive They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025

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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (358)

No worries about being insured each year.

Have several insurances in our household as they are reliable Reviewed on: 7th July 2019

Direct line

I've not yet had to call on them but they give a good service at a good price. Reviewed on: 7th July 2019

Always best value

Direct Line consistently beat any renewal quote. Reviewed on: 6th July 2019

straightforward

Very straightforward and easy to use website and cover is excellent. Reviewed on: 6th July 2019

The best

Always so helpful, they wrote the customer service manuel Reviewed on: 5th July 2019

Simple Seamless and Super Savings!

Signing up to direct Line was probably the best thing I did. I found the best deal compared to EVERY website I had been on. The Following year i renewed and took out home insurance as well as car insurance, they applied a further discount on top of their already low premiums as a loyalty bonus. Further I have to say the simplicity and ease of use of their website is incomparable it was insured within minutes! Also live chat advisers went above and beyond to deal with my queries. Stellar prices and stellar customer service! KEEP IT UP! Reviewed on: 8th June 2019

Disgraceful. Avoid at all costs.

Shocking. Lazy. Incompetent. I was rammed from behind by a maniac overtaking me on a narrow country road at night before a 90-degree bend. The 3rd party apologised & admitted responsibility at the time. He'd previously written off another car in a similar way. And yet Direct Line would not fight my corner. They held me responsible, & were lethargic & patronising in their response. I'd previously not had an insurance claim entered against me in 32 years of driving. I strongly advise everyone to avoid this wretched company. Their motor policies might be cheap, but there's a reason for this. They will abandon & betray their customers at the slightest opportunity. And you can forget any notion of accountability. Reviewed on: 4th June 2019

Grumpy northerners

Call Center staff summary; grumpy, unhelpful northerners with the mental capacity of a small fish. Reviewed on: 14th April 2019

Bud company

I had 3 cars policies and 1 van policy with them. After 3 years always paid, i had been a financial difficulty and I missed 2 payments and they have cancelled all my policies putting myself in a trouble. That's so creepy. Avoid this company Reviewed on: 29th March 2019

Creepy

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