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Direct Line: Car insurance reviews

Name: Car insurance
Rating: 3.65 (356 reviews)

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3.65

Based on 356 reviews, last reviewed 10th Nov 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

46%

26%

20%

Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025

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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Direct Line Car insurance reviews (356)

Review of the Direct Line, Car insurance:

Always been a good service and I trust the brand

I have been a motor insurance customer with them for years. I will never chose the cheapest of anything, and so in fairness Direct Line is not a price decision, which personally I think is so often a false economy. But I know the customer service is great and I they were great when someone knocked off my painted wing mirror. Reviewed on: 28th July 2018

Excellent job and service

I've been with them for over 25 years and they provide consistently good service and prices. Staff really helpful and friendly. Reviewed on: 27th September 2017

Good cover at a good price

Good cover at a good price . Trustworthy and good customer service Reviewed on: 25th September 2017

Good Service

Well priced quotes, good customer service Reviewed on: 21st September 2017

Very efficient and reliable

Competitive with renewal price and prompt when needing to call on their services Reviewed on: 20th September 2017

Great Service

Great service great cost would definitely reccomend Reviewed on: 19th September 2017

Overall a good service

I'm happy with the service Direct Line provides. When we need them, they are there to help. Reviewed on: 17th September 2017

Good Deal

Was very happy with our car insurance deal! Hassle free and not too expensive. Reviewed on: 17th September 2017

Best bar none

for the ump-teenth time I have reinsured my car with Direct line, best cunstomer service...period Reviewed on: 15th September 2017

Lovely customer service and great value for money

I had wonderful customer service by someone called Ben, friendly, chatty, answered all my questions. I am happy to pay a little more for what i feel is great service and products and i truly believe direct line is a great example of this, congratulations Reviewed on: 15th September 2017

Top class service

Recently had a serious car accident and can only praise the service from Direct Line so far. Everything is organised, communicated and efficient between customers and their different departments and partners. So glad I didn't change companies for the sake of saving a few pounds. Reviewed on: 14th September 2017

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