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Direct Line: Car insurance reviews

3.65
Based on 356 reviews, last reviewed 10th Nov 2025
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Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025
Billy S's avatar
Billy S

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Direct Line Car insurance reviews (356)

Review of the Direct Line, Car insurance:

Always been a good service and I trust the brand

4
I have been a motor insurance customer with them for years. I will never chose the cheapest of anything, and so in fairness Direct Line is not a price decision, which personally I think is so often a false economy. But I know the customer service is great and I they were great when someone knocked off my painted wing mirror. Reviewed on: 28th July 2018

Direct Line - excellent

4
I have been with them for about 12 years and have never had to make a claim so far. I have my contents and car insurance with them. Whenever I have had queries with them, they always provide the answer I am looking for. My car insurance went up when I moved to a different area and I did call them and obtained a good explanation. Very professional and honest, highly recommended. Reviewed on: 25th August 2017

Car insurance

2
Had coverage with no issues for two years and then in the thirds year my rate went up unexpectedly and they could never cover me on any bigger cars untill 21. Reviewed on: 23rd August 2017

Professional and efficient

4
Had two non fault claims with direct line compamy. Fast process and professional staff Reviewed on: 23rd August 2017

Good company

5
Been with them for 7 years, never had issues, and good value for money Reviewed on: 20th August 2017

So easy to deal with!

5
Every year Direct Line give me a price for my Car Insurance and every year nobody can beat it, impressive! Reviewed on: 18th August 2017

Great value for money

5
Far cheaper than any other provider for multicar cover Reviewed on: 16th August 2017

Comprehensive Cover Competitive Price

5
I have had car insurance cover with Direct Line for over 9 years now. I always do a thorough comparison every year and they always come out the best for price and quality of cover. Their cover is really comprehensive so there aren't too many extras to consider like they cover you for business use as standard. The process is quick and easy and they are happy to match most genuine quotes too. Reviewed on: 10th August 2017

Good service and efficient

5
I've been with Direct Line for many years and have stayed with them due to good service and fair pricing. Reviewed on: 9th August 2017

Good customer service

3
Customer service is good although long call waiting time. Prices are reasonable although haggling required! Reviewed on: 9th August 2017

Raised prices

3
Several years with them were fine then had large premium rise. Shopped around & found much lower price. No good reason for the rise. Reviewed on: 7th August 2017
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