Write a review

Go to business site

LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (330 reviews)

View other LV (Liverpool Victoria) products

4.06

Based on 330 reviews, last reviewed 13th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

Read all reviews See your review

About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (330)

Review of the LV (Liverpool Victoria), Car insurance:

Liars, liars, liars

We had car insurance with them for 7 years. We got a home insurance with them this year not knowing if we start it 2 days before the another expire then none of the insurance company will pay for us (which we found out is another lie too). So we called them and the guy who we talked to said he will just change the date on the insurance on the date. We got an email from them they cancelled the old policy and they will send the new one shortly. Hours later we still didn't get anything. Then we decided to sign into our account and there was a higher quote (and legal expenses wasn't even included in it). The guy didn't even mention we will have to go online and sign up for a new, more expensive contract, he just said he will change the date and he even wrote in the email we will get the new one (without doing anything from our side). So we called back the LV and for about 15 minutes talk on the phone they were still not able to fix the problem, and they tried to tell us we will have to pay for the more expensive new insurance even though it was their fault, because they lied to us. So next year when we will have our renewal date for our car insurance we will go to another insurance company with that too. Very very very bad customer service, You want us to pay for Your own fault. You should fire that customer service representative and train Your workers the right way. Oh and we wanted pet insurance with them also, but no way. Reviewed on: 4th December 2019

Good, but cancelling is made awkward

Good, but cancelling is made awkward Reviewed on: 13th October 2025

Avoid LV Landlord Insurance - not fit for purpose

Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damage, vandalism and theft by your tenants covered as standard’ ‘Your legal liability as a landlord covered up to £5m’ I had awful tenants who left the property damage and vandalised. The damage exceeded the security deposit by £1000. LV refused to pay out as; Rustam Hussain, customer relations adviser, closed my case as I couldn't prove the damage happened on one day, the previous tenants were un-cooperative with their investigation and the tenants caused the damage. As it was clear LV were going to avoid paying out I made inquiries about using the legal cover, which i had bought as an optional extra. I was asked to sign an engagement letter to say I would be responsible for up to £7000. This exceeds the amount you can claim in Small Claims Court. I would advise anyone not to use LV. I have now had to open a case with the Financial Ombudsman. Reviewed on: 8th September 2025

Hundreds cheaper than SAGA

Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings but impressed otherwise. Reviewed on: 8th September 2025

5* customer service

Always easy to contact a real person, and they are always friendly and helpful. A big part of the reason we’ve chosen to stay with them for many years. I have moved away occasionally for price reasons but always come back Reviewed on: 7th September 2025

LV are really good, it's the prices that are rising...

LV are really good, it's the prices that are rising that prevent a higher rating Reviewed on: 5th September 2025

Good clear product description & customer service.

Good clear product description & customer service. Reviewed on: 5th September 2025

Renewal Increase High

1st year very good premium.Renewal 66% increase after one minor accident. Customer Serrvice excellant Reviewed on: 5th September 2025

Clear policy and excellent advisors luv- excellent

Clear policy and excellent advisors would recommend a quote and always competitive found mine in compare the market and have stayed with them 5 years Reviewed on: 5th September 2025

Good comprehensive cover

Good comprehensive cover which is easy to understand and customer service staff are helpful Reviewed on: 5th September 2025

Great company.

Very easy to do business with. Have been with them for years because they make it easy. Reviewed on: 5th September 2025

Do you have a different LV (Liverpool Victoria) product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review

Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Alternative products

Car Insurance
from RIAS 1.97 from 14 reviews
Car Insurance
from Quoteline Direct 3.66 from 7 reviews
Breakdown cover
from Emergency Assist 1.00 from 27 reviews

Want to see more from LV (Liverpool Victoria)?

Pension
from LV (Liverpool Victoria) 5.00 from 2 reviews
Annuity
from LV (Liverpool Victoria) 5.00 from 1 reviews
Motorbike Insurance
from LV (Liverpool Victoria) 5.00 from 1 reviews

View all products

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub