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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (330 reviews)

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4.06

Based on 330 reviews, last reviewed 13th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (330)

Review of the LV (Liverpool Victoria), Car insurance:

I WOULD GIVE LIVERPOOL VICTORIA NO STARS IF I COULD

I feel this is an awful company. I had a non fault accident back on the 9th November 2023 and 5 months later I still haven’t got my car back. My car was insured through AA who actually wrote the car off but they had to pass it over to LV as the underwriters who decided to repair my car. The communication from LV has been non existent, I have had to constantly chase any information regarding my car. Ive been lied to, ignored and not heard. They have spent over £7,000 on the hire car that I have been driving while my car is being repaired and spent approximately £5,000 so far on the repair of my car. The total cost has exceeded how much my car is worth. I have asked numerous times for my car to be written off but that falls on deaf ears. I've explained that this is having a negative effect on my mental health again they don’t care. I’ve explained that I don’t feel safe about having my car back, again I’m ignored. I’m writing this because I feel this is an awful company and treats their customers appallingly. No wonder the car insurance prices are going up when they waste money on accident claims like mine. Reviewed on: 8th April 2024

Competitive pricing - easy to deal with.

we use LV= for multi cover for cars and home insurance and they have always provided cover at competitive prices. Fortunately not had to claim during the three years we have been with them so cannot comment about claims experience. Reviewed on: 5th September 2025

I have been insured by LV for many years.

I have been insured by LV for many years and I have found them very helpful. I had to make a claim against another driver over 10 years ago and they dealt with it in a no fuss manner. Reviewed on: 23rd August 2025

Dreadful claim experience with no ownership from LV

Dreadful claim experience with no ownership from LV Reviewed on: 13th August 2025

When someone hit my car while I was insured with the...

When someone hit my car while I was insured with them they wanted me to take liability without listening to what I the customer wanted!! And who’s fault it was,I was very confused about what was wrong. Reviewed on: 18th July 2025

Rubbish insurer

Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

I recommend people to not join lv car insurance.

I recommend people to not join lv car insurance. especially engines are really nasty people,basically this car insurance nothing just a scamming people. Reviewed on: 29th January 2025

Huge mistake of age.com 2024 switch of Underwriter.

I was with age.com for many years and very satisfied with their ageous underwriter. In 2024 with great fanfare age.com announced it was switching to LV, whose road /home assistance was with Brittania. After 50 years with the AA I reluctantly swopped as the LV cover was cheaper. This year, LV has quoted a renewal sum of £794.19 against last year’s quote of £489.45! They state ‘Your LV Car Insurance won’t renew unless you contact us.’ How many age.com members can afford that increase? I’m livid at having ceased my gold membership with the AA and am sure I’m not alone feeling cast aside. Reviewed on: 19th January 2025

Quick and easy to arrange and very competitive price

Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Excellent Service & Prices

Changes to my policy (car and named drivers) was simple to do and clear instructions helped make it even simpler. LV's prices are very competitive and when added to excellent customer service its a winning combination in my eyes. Thanks LV Reviewed on: 12th October 2024

Good product and easy administration

Good product and easy administration Reviewed on: 10th October 2024

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