Write a review

Go to business site

LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (330 reviews)

View other LV (Liverpool Victoria) products

4.05

Based on 330 reviews, last reviewed 13th Oct 2025

700% increase in 5 star reviews

in the past 90 days

50% decrease in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

Read all reviews See your review

About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (330)

Review of the LV (Liverpool Victoria), Car insurance:

Car Insurance Reviewer

the reminder had gone up £30 ,we did go compare found one much cheaper, sophoned them up tocancel and they matched it - RESULT Reviewed on: 14th July 2016

Competitive pricing - easy to deal with.

we use LV= for multi cover for cars and home insurance and they have always provided cover at competitive prices. Fortunately not had to claim during the three years we have been with them so cannot comment about claims experience. Reviewed on: 5th September 2025

I have been insured by LV for many years.

I have been insured by LV for many years and I have found them very helpful. I had to make a claim against another driver over 10 years ago and they dealt with it in a no fuss manner. Reviewed on: 23rd August 2025

Dreadful claim experience with no ownership from LV

Dreadful claim experience with no ownership from LV Reviewed on: 13th August 2025

When someone hit my car while I was insured with the...

When someone hit my car while I was insured with them they wanted me to take liability without listening to what I the customer wanted!! And who’s fault it was,I was very confused about what was wrong. Reviewed on: 18th July 2025

Rubbish insurer

Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

I recommend people to not join lv car insurance.

I recommend people to not join lv car insurance. especially engines are really nasty people,basically this car insurance nothing just a scamming people. Reviewed on: 29th January 2025

Huge mistake of age.com 2024 switch of Underwriter.

I was with age.com for many years and very satisfied with their ageous underwriter. In 2024 with great fanfare age.com announced it was switching to LV, whose road /home assistance was with Brittania. After 50 years with the AA I reluctantly swopped as the LV cover was cheaper. This year, LV has quoted a renewal sum of £794.19 against last year’s quote of £489.45! They state ‘Your LV Car Insurance won’t renew unless you contact us.’ How many age.com members can afford that increase? I’m livid at having ceased my gold membership with the AA and am sure I’m not alone feeling cast aside. Reviewed on: 19th January 2025

Quick and easy to arrange and very competitive price

Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Excellent Service & Prices

Changes to my policy (car and named drivers) was simple to do and clear instructions helped make it even simpler. LV's prices are very competitive and when added to excellent customer service its a winning combination in my eyes. Thanks LV Reviewed on: 12th October 2024

Good product and easy administration

Good product and easy administration Reviewed on: 10th October 2024

Do you have a different LV (Liverpool Victoria) product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review

Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Alternative products

Motorbike Insurance
from Hagerty Insurance 0.00 from 0 reviews
Car Insurance
from iGO4 3.29 from 3 reviews
Van Insurance
from Dial Direct 3.50 from 3 reviews

Want to see more from LV (Liverpool Victoria)?

Pension
from LV (Liverpool Victoria) 5.00 from 2 reviews
Annuity
from LV (Liverpool Victoria) 5.00 from 1 reviews
Motorbike Insurance
from LV (Liverpool Victoria) 5.00 from 1 reviews

View all products

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub