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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (330 reviews)

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4.06

Based on 330 reviews, last reviewed 13th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (330)

Review of the LV (Liverpool Victoria), Car insurance:

Liars, liars, liars

We had car insurance with them for 7 years. We got a home insurance with them this year not knowing if we start it 2 days before the another expire then none of the insurance company will pay for us (which we found out is another lie too). So we called them and the guy who we talked to said he will just change the date on the insurance on the date. We got an email from them they cancelled the old policy and they will send the new one shortly. Hours later we still didn't get anything. Then we decided to sign into our account and there was a higher quote (and legal expenses wasn't even included in it). The guy didn't even mention we will have to go online and sign up for a new, more expensive contract, he just said he will change the date and he even wrote in the email we will get the new one (without doing anything from our side). So we called back the LV and for about 15 minutes talk on the phone they were still not able to fix the problem, and they tried to tell us we will have to pay for the more expensive new insurance even though it was their fault, because they lied to us. So next year when we will have our renewal date for our car insurance we will go to another insurance company with that too. Very very very bad customer service, You want us to pay for Your own fault. You should fire that customer service representative and train Your workers the right way. Oh and we wanted pet insurance with them also, but no way. Reviewed on: 4th December 2019

Price matched

Matched price on line, polite stafff, listened to what I had to say Reviewed on: 4th September 2024

Its very easy to do and its due for renewal its send...

Its very easy to do and its due for renewal its sends a quote and if you are happy with it , you just leave it and they take the money out of your bank account on the renewal date Reviewed on: 4th September 2024

Exceptional service.

Having gone through a number of comparison sites and direct to other providers, LV were the only company to give an appropriate level of cover for a reasonable price. Reviewed on: 4th September 2024

Windscreen Cracked

While driving, stone hit my windscreen mirror and cracked it. I've contacted LV and they were quick to arrange for a replacement with a cost. No impact on premium. With little kids, having a car is must for wherever we go. A quick replacement helped us a lot. Reviewed on: 4th September 2024

Excellent service

Premiums a very reasonable cost. Used them for many years. Made no claims, but required advice and they were very helpful and easy to contact. Reviewed on: 4th September 2024

Great help in need for a good price

I selected a good value insurance through a search engine and ended up with LV. I was later in a bad accident, the helpdesk picked up promptly and explained steps. Then they arranged a pickup for my family and totalled car and helped me get home. A replacement car was waiting the morning after I got home. All perfect and just what I needed Reviewed on: 27th August 2024

Good human customer service, excellent value

Very easy to talk to, with not too much AI funnelling. I found that reaching out to them once i received my renewal quote was easy and they were happy to reward koyal customers. I found their terms and conditions very clear Reviewed on: 24th August 2024

Communication good

Communication good, seems to provide good cover but luckily haven't had to claim while with them, so you never really know! Reviewed on: 24th August 2024

HALO accident repair

Car repaired at Halo in Portsmouth and the service provided by Sam and the team was honestly the best I have ever had. Reviewed on: 24th August 2024

Great car insurance provider I was in a car acciden...

Great car insurance provider I was in a car accident and they helped me so much with repair of my vehicle and a hire car and free legal services Reviewed on: 24th August 2024

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