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LV (Liverpool Victoria): Car insurance reviews

4.01
Based on 329 reviews, last reviewed 8th Sep 2025
700% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
67%
See only 4 star reviews
15%
See only 3 star reviews
3%
See only 2 star reviews
1%
See only 1 star reviews
14%

Latest highest rating:

4

Hundreds cheaper than SAGA Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings bu... Read more Reviewed on: 8th September 2025
Wile E Cayote's avatar
Wile E Cayote

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025
Becca's avatar
Becca

About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (329)

Review of the LV (Liverpool Victoria), Car insurance:

Car Insurance Reviewer

5
the reminder had gone up £30 ,we did go compare found one much cheaper, sophoned them up tocancel and they matched it - RESULT Reviewed on: 14th July 2016

Its very easy to do and its due for renewal its send...

4
Its very easy to do and its due for renewal its sends a quote and if you are happy with it , you just leave it and they take the money out of your bank account on the renewal date Reviewed on: 4th September 2024

Exceptional service.

5
Having gone through a number of comparison sites and direct to other providers, LV were the only company to give an appropriate level of cover for a reasonable price. Reviewed on: 4th September 2024

Windscreen Cracked

5
While driving, stone hit my windscreen mirror and cracked it. I've contacted LV and they were quick to arrange for a replacement with a cost. No impact on premium. With little kids, having a car is must for wherever we go. A quick replacement helped us a lot. Reviewed on: 4th September 2024

Excellent service

5
Premiums a very reasonable cost. Used them for many years. Made no claims, but required advice and they were very helpful and easy to contact. Reviewed on: 4th September 2024

Great help in need for a good price

5
I selected a good value insurance through a search engine and ended up with LV. I was later in a bad accident, the helpdesk picked up promptly and explained steps. Then they arranged a pickup for my family and totalled car and helped me get home. A replacement car was waiting the morning after I got home. All perfect and just what I needed Reviewed on: 27th August 2024

Good human customer service, excellent value

5
Very easy to talk to, with not too much AI funnelling. I found that reaching out to them once i received my renewal quote was easy and they were happy to reward koyal customers. I found their terms and conditions very clear Reviewed on: 24th August 2024

Communication good

4
Communication good, seems to provide good cover but luckily haven't had to claim while with them, so you never really know! Reviewed on: 24th August 2024

HALO accident repair

5
Car repaired at Halo in Portsmouth and the service provided by Sam and the team was honestly the best I have ever had. Reviewed on: 24th August 2024

Great car insurance provider I was in a car acciden...

5
Great car insurance provider I was in a car accident and they helped me so much with repair of my vehicle and a hire car and free legal services Reviewed on: 24th August 2024

Credit where credits due.

5
To be honest I was dreading receiving my renewal quote as for months past I have been reading doom-mongering predictions about how car insurance premiums were set to rocket owing to an assortment of factors out of everybody's control. The thought of surfing the internet and comparison sites searching for a cheaper quote was something that I didn't relish at all and then the quote finally dropped into my inbox. Filled with trepidation I opened it to find to my surprise and delight that the quote was actually LOWER than last years, the sense of relief was overwhelming and my faith in insurance companies was given a fillip. It would have been so easy given the current economic climate for LV to have increased the premium as a matter of course but it seems that the company has taken the time to make a considered and fair judgement and I couldn't be more pleased. Hand claps for LV! Reviewed on: 23rd August 2024

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