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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (329 reviews)

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4.02

Based on 329 reviews, last reviewed 8th Sep 2025

700% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Hundreds cheaper than SAGA Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings bu... Read more Reviewed on: 8th September 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (329)

Review of the LV (Liverpool Victoria), Car insurance:

Car Insurance Reviewer

the reminder had gone up £30 ,we did go compare found one much cheaper, sophoned them up tocancel and they matched it - RESULT Reviewed on: 14th July 2016

Think carefully before taking insurance with LV

Very unscrupulous company. Someone ran into the back of my car 2 years ago - they admitted liability and car was fixed no problem. 2 years later I get a solicitors letter from LV saying Hastings were now refusing to pay and that I had to sue Hastings and attend court to recover LVs money! I've obviously said I don't want to sue Hastings and if they are owed money then sue them themselves. Since then I have received multiple emails from LV threatening me. They've said it is in the T&Cs and are now saying they will put the accident down as a fault on my record and destroy my no claims bonus if i do not issue legal proceedings! I have reported to FCA and have contacted the BBC - I am also seeking legal advice to try and protect myself from their constant bullying. Be aware that if you take car insurance with LV this could happen to you. Reviewed on: 7th October 2023

Extortionate price hike on renewal.

Home insurance quote increased by 33% by LV. LV increased my home building and content quote by 33% despite no claims being made. Online comparison site offered an equivalent quote gir £225 which is ehat LV quoted last year. Clearly LV do not want loyal customers snd offer cheaper deals only to new ones. I won't be using LV in the future. I also will not renew my car insurance with them until they rmvakye existing customers as much as they do new ones. Reviewed on: 5th October 2023

Competitive Cost - Easy to manage online

Competitively priced in this market. Easy to manage online which many insurers aren't. The switch process was easy through comparison websites. Reviewed on: 22nd September 2023

Head won over heart

I had been with LV for my car insurance for years They did everything I wanted and was able to match like for like from comparisons sites until last year when they could get nowhere near Admit=ral and so with a heavy heart I switched and have been waiting till my next quote where I can see if I can go back to LV but price is king Reviewed on: 31st August 2023

The fairest price

LV have the fairest pices, they seem to offer more on their quotes, with least to add on. Reviewed on: 31st August 2023

Brilliant customer service.

I have been with LV for 3 years and I find them awsome. Reviewed on: 29th August 2023

Great price

Best price around for level of cover needed. Very helpful & polite staff . Reviewed on: 26th August 2023

Disappointed

LV were to advise me of claim made against me before considering paying as I was suspicious of the circumstances. They didn't and it was only subsequently I found out that that had paid out thousands without contacting me, and now that claim counts against me! Reviewed on: 24th August 2023

Fantastic car policy

Excellent insurance company, such friendly helpful staff, easy to navigate website, great prices and loyalty prices Reviewed on: 24th August 2023

Already recommended LV to my extended family

We have 3 cars as a family and LV have made it so simple to change cars. They were great when our son had an accident last year and the whole experience was smooth. Reviewed on: 24th August 2023

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