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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (330 reviews)

View other LV (Liverpool Victoria) products

4.06

Based on 330 reviews, last reviewed 13th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (330)

Review of the LV (Liverpool Victoria), Car insurance:

Best Insurance Company

They were so friendly and helpful over the phone got me the best affordable deal, so would recommend them to my family and friends. Reviewed on: 9th June 2017

Great Company

Competitive pricing and when we needed them they assisted professionally and dealt with everything smoothly. Our claim was paid almost instantly so we could arrange a new car. Reviewed on: 23rd August 2023

Value for money

They seem to be value for money and don't hike their prices above competitors when you have been with them for a while like other insurance companies tend to do to their loyal customers. Reviewed on: 23rd August 2023

Fantastic Value and Service,plus simple to deal with.

I just cannot believe the bvalue of this Which recommneded Insurer. The insurance process is so simple and quick. I use themfor my Motorhome and theyknock the sockes off of the several popular Motorhome Insurance companies. I also use LVs Flow self service product for my wifes car and I am equally enthusiastic about that rouet to market. Simple and great value again. Reviewed on: 23rd August 2023

Extremely Fair

I've two cars as well as household insurance with LV. On renewal I price check them and they always remain competitive. On occasions I've phoned them to discuss additional driver etc and at all times the staff have been knowledgeable and efficient, pointing out cost savings where applicable. Reviewed on: 23rd August 2023

Ardderchog! Excellent.

An excellent company and cover! Could not find better. Reviewed on: 23rd August 2023

Easy and competitive

Having struggled to get reasonably priced car insurance LV offered the best cover at the most competitive rate. Easy to use customer portal etc. Reviewed on: 23rd August 2023

Great value

Most reasonable rate that I could find some years ago when I switched. Found their customer service to be really good, so added my home insurance, and now my pet insurance! Reviewed on: 23rd August 2023

GREAT INSHURANCE CO

THE BEST PRICE FOR MY CAR AND VAN INSURANCE WOULD DEFERNETLEY RECOMMEND THIS COMPANY TO ENSURE YOUR CAR Reviewed on: 23rd August 2023

LV Motor

LV comprehensive cover is the best product with reasonable cost. I had compared the settlement ratios before deciding my insurer. With the multicover even better discount this year. So I always chose LV Reviewed on: 23rd August 2023

Customer service second to none

Had to claim last simmer as I hit something while parking, it was a smooth process, customer service was always so helpful and went above and beyond. Car was fixed in a good time. Have been with lv for years and won’t move. Reviewed on: 23rd August 2023

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