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AA: Car insurance reviews

Name: Car insurance
Rating: 2.75 (165 reviews)

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2.58

Based on 165 reviews, last reviewed 7th Oct 2025

75% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

33%

10%

48%

Latest highest rating:

5

Good set up. Set up was good and easy to complete. It was not the cheapest but very close. Friends are with the AA and recommended the site. Reviewed on: 7th October 2025

Latest lowest rating:

2

Always check on renewal price for better deal We received our renewal price and after looking elsewhere decided to ring to see if they could offer a better price. This they did taking a substantia... Read more Reviewed on: 4th September 2025

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About this product

With AA car insurance, you can choose from three levels of cover depending on your needs. Each level has different features and benefits.

If you buy an AA car insurance policy, you’ll keep your no claim discount and pay no excess if an uninsured driver hits your car and it's not your fault. You can also get discounted breakdown cover.

AA car insurance reviews help you find out what it’s really like to be a customer. If you’ve used AA before, you can also leave a review and share your experience.

AA Car insurance reviews (165)

Review of the AA, Car insurance:

After being involved in a non-fault accident, my exp...

After being involved in a non-fault accident, my experience with AA Insurance has gone far beyond poor customer service — it has become a case of potential consumer rights violations, data protection breaches, and failure to comply with basic principles of fair treatment. On 12 March 2025, AA Insurance issued me a written letter (sent via recorded delivery), confirming various forms of support. Among their offers were: • No excess payment • A suitable replacement vehicle delivered to me • Free pickup and delivery for repairs • A dedicated aftercare team • No impact on my No Claims Discount • No forms required, everything handled over the phone • A like-for-like replacement vehicle: specifically offering an AUDI RS7 TFSI V8 QUATTRO AUTO or equivalent, at no cost to me • £35.60 per day rental coverage if the exact model was not available • Vehicle repairs arranged at one of their approved garages, with warranty compliance Notably, this written offer did not include any statement that services were offered “without prejudice” or “not an admission of liability.” However, after I raised concerns regarding the contradictory handling of my case, AA responded via email by saying: “We offer services, such as hire, on a without prejudice basis to mitigate the claims costs, however this is not an admission of liability.” This is a retrospective justification that directly contradicts the initial letter — raising serious concerns about fairness and transparency. This Process Contradicts the Following Laws & Regulations: 1. Consumer Protection from Unfair Trading Regulations 2008 Section 5(2): “A commercial practice is unfair if it omits material information or presents it in a misleading way, affecting the consumer’s decision-making.” Comment: AA initially made clear promises, only to later alter the terms and revoke services. This constitutes misleading commercial conduct. 2. Consumer Rights Act 2015 Section 49 – Reasonable Care and Skill Section 50 – Binding Information Commitments made before or at the time of a contract are binding if relied upon. Comment: AA’s letter was clear, detailed, and specific. Their later denial of liability is incompatible with Section 50, which binds businesses to uphold the representations made. 3. FCA Principles for Businesses Principle 6 – Customers’ Interests Principle 7 – Communications with Clients Comment: Both principles require honesty and transparency. AA’s change of position and post-facto denial of responsibility violates these standards. 4. UK GDPR & Data Protection Act 2018 AA also admitted contacting my personal insurer without my consent — all while saying they were “awaiting further response from your insurer” and not offering any service. • Article 6(1)(a): Requires explicit consent to process personal data. • Article 5(1)(a) and (b): Lawfulness, fairness, and transparency in processing. • DPA 2018: Prohibits third-party data sharing without lawful justification. Comment: I invoked my rights under GDPR and requested a copy of any shared information. My request was ignored. Instead, I was told: “We have every right to contact your insurer, we don’t need your permission.” This raises serious data privacy concerns, and I have reported the matter to the Information Commissioner’s Office (ICO). Final Note: When I asked AA for further clarification regarding their abrupt reversal and denial of liability, I was told: “A new information came to light.” No explanation was ever provided Conclusion: • AA promised support, then withdrew it without cause or explanation. • They refused to let me clarify the status of my business-use vehicle. • My personal data may have been shared unlawfully. • They ignored my lawful Subject Access Requests. • They contradicted their own written commitments. This experience has been marked by inconsistency, opacity, and potentially unlawful practices. I am sharing this review to ensure others are fully aware before engaging with AA Insurance. Protect yourself — document everything, and seek legal guidance if needed. Reviewed on: 22nd April 2025

Been with them before and they assisted through a cr...

Been with them before and they assisted through a crash well, Reviewed on: 23rd August 2024

Great service

I had an accident recently and The AA were so efficient and guided me through the whole process Reviewed on: 23rd August 2024

Happy to work on their quotes

AA have been happy to adjust their prices to keep my business and the customer service has been great. I have also used them for my mother’s home and car insurance. Reviewed on: 23rd August 2024

AA wrongfully canceled insurance early

AA canceled insurance early, resulting in client needing to pay for temporary insurance to avoid missing appointments. No response despite promises of immediate investigation. Follow up call promised within 30 minutes did not materialise. Manager Laura did not respond. Eventually a representative rang to state the obvious—it was their error. However, no path to resolution for lost time and money provided. Thus official complaint made. Think carefully if this is the experience you want from an insurer. Reviewed on: 1st August 2024

A deceitful company

After an uneventful year with the aa they sent a renewal quote.. As always it's more than what a can get a new quote for. I chose to ignore it. A little while later my credit card statement came through and the aa had taken a new year's premium. Upon dispute the aa informed me I hadn't unselected auto renew and took £30 pounds admin few. Having looked at another policy from the aa it's clear they do their best to hide the auto renew tick box by disguising the select box in a hidden drop down box. Very devious. Having taking a new policy with AXA their auto renew box was very clear and visible. I won't be using the aa again. Any company hiding such tick boxes should be avoided at all costs. On another note why companies should be allowed to have the auto renew already ticked is something I can not fathom and should change! Reviewed on: 25th July 2024

Poor Customer Service

We took out a new policy with the AA. Three weeks later we changed our car for an identical (but new) model; no other details had changed. When I contacted the AA to advise of the change of vehicle I was told that the price of our insurance would increase by 60%. I was advised to go back to a price comparison website to seek a better price. I found a cheaper quote elsewhere but was then told by the AA that the refund on our policy would include a cancellation fee. So my options were to accept a 60% increase on my premium or pay a cancellation fee in order to take up a cheaper policy elsewhere. Reviewed on: 22nd July 2024

My profoundly deaf husband has been trying to cancel...

My profoundly deaf husband has been trying to cancel his policy. He was told to email he request. No response!!! I am not allowed to do it, even though I am on the policy!! Reviewed on: 3rd July 2024

Haggle to a Best Deal

Straightforward to deal with over the phone, to ensure I always get the best deal and not accept the renewal price. The AA are happy to haggle and sort out my car insurance at a great price for another year Reviewed on: 17th June 2024

Impossible to get a response.

Impossible to get a response. I've being trying to cancel my insurance within the 14 day cooling off period and they will not respond. I've even sent them a registered letter. Reviewed on: 11th June 2024

AA RIP OFF MERCHANTS

How can my insurance triple in cost when I have never had a claim in my life been with the AA for many years so it is beyond me how it can triple in price when I rang some one who could hardly string a sentence together in English told me cost of living in broken English total joke from what is supposed to be a reputable company coco the clown would do a far better job Reviewed on: 8th June 2024

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