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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.7 (553 reviews)

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3.70

Based on 553 reviews, last reviewed 20th Feb 2026

95% decrease in 5 star reviews

in the past 90 days

50% decrease in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Aviva for Value Aviva were the cheapest quote for renewing my car insurance by far Reviewed on: 22nd January 2026

Latest lowest rating:

1

I had an accident a woman hit me in the parking lot... I had an accident a woman hit me in the parking lot in the side of the car I contacted Aviva and they didn't do anything about it and they don't do it... Read more Reviewed on: 20th February 2026

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (553)

Review of the Aviva, Car insurance:

Claim not handled well

When you claim you learn how good a company they are or as in Aviva's case they could improve. They have no cover in place when you claim handler goes on holiday so your emails just go unanswered. Overall my claim was poorly handled Reviewed on: 13th September 2018

Avoid

Awful customer service. I'm now on day 35 since making my claim and I am ignored repeatedly. They just do not care and when you've had an accident you need someone to. Reviewed on: 12th May 2023

Worst customer service

Honestly I have never come across people who really hate their jobs as much as the customer service for Aviva zero. They sound depressed, don’t want to help and told me to cancel my policy as they don’t compete on renewal prices so it’s pointless ringing to ask and to go elsewhere. Reviewed on: 11th May 2023

Nightmare

I have Aviva zero. Have been driving for 14 years never made a claim. Have had to make my first ever claim and it has been very frustrating. Nothing is easy. Claim can only be made online. Only have an 'emergency number' and a live chat function which is very difficult to access. Claim made yesterday. I have spent 40min on the the emergency line and gave up. Was finally able to talk to someone after waiting 50min only for them to tell me that I have to wait for someone to contact me which can take 1-2 days. Meanwhile, my car is not drivable and they cannot help me until I am contacted. I feel that its a bit ridiculous to be waiting 1-2 days for someone to even reach out. The other side's insurance company called me within 2h of the accident. I have waited 24h, no one has contacted me. Currently waiting for live chat and the wait time is 89min. The insurance might be cheap but the headache isn't worth it. Reviewed on: 27th April 2023

Great and easy to use

Fantastic customer service always polite and helpful - very knowledgeable Reviewed on: 15th April 2023

Terrible service

Don't bother. Refused to accept my NCD proof. Didn't get anywhere trying to resolve. Ended up cancelling policy before start date and went to AA. Paid a bit more. Worth it to deal with a reputable firm. Reviewed on: 14th April 2023

Aviva xero avoid like the plague

Absolute shambles. Avoid. Pay a little more and go somewhere good. Reviewed on: 13th April 2023

Affordable pay

The car insurance is less for me when I compare to other insurances and good customer service,I can recommend to my friends and family. Reviewed on: 3rd April 2023

Great customer experience

So the worst happened. I crashed. Aviva took all the stress out of it - kept me informed, chased everything up and made a fair offer. Couldn't have been simpler. Liked the experience so much, was happy to accept the slightly higher insurance quote for renewal on the new car and stick with them. Reviewed on: 31st March 2023

Avoid if returning from abroad

If this is the modern way of dealing with customers, give me a company where you can communicate with humans. I have paid 1 year in advance for my car insurance, while providing evidence of no-claims history. Aviva claim to accept evidence from UK or EU insurance companies. I lived and worked in Belgium since 1983 and was insured to drive there. My Belgian insurance company is legally bound to provide documentation only in official Belgian languages, ie French, Dutch and German. Their document is a form listing all previous claims. The form they gave me has nothing but blank rows because I have had zero claims since I took out the policy with them in 1999. I have sent this, a machine translation of the form plus the company's covering note confirming that I have been involved in NO accidents since the start of the policy, 24 years ago. I have uploaded all this to MyAviva, emailed it, explained several times by email and it seems no human ever examines the file. I started this process long before the requested start of insurance cover. The final straw was receiving another automated request to upload my No Claims Discount form last Sunday morning. This is UK terminology. I can do nothing more than provide evidence of no claims whatsoever in the last 24 years. If Aviva claims to accept evidence from UK and EU insurance companies, this is clearly untrue. I have asked Aviva to confirm acceptability immediately, or reimburse my payment, while I find a proper insurance company that listens to its customers. Still no reply. And in the meantime, Aviva tell me they will cancel my insurance at the end of the month if I don't upload a NCD form, which does not exist in Belgium. Reviewed on: 13th March 2023

Very good

Very good and easy to set up, and changer of car easy too Reviewed on: 10th March 2023

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