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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.81 (550 reviews)

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3.72

Based on 550 reviews, last reviewed 1st Dec 2025

94% decrease in 5 star reviews

in the past 90 days

33% decrease in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (550)

Review of the Aviva, Car insurance:

Avoid if returning from abroad

If this is the modern way of dealing with customers, give me a company where you can communicate with humans. I have paid 1 year in advance for my car insurance, while providing evidence of no-claims history. Aviva claim to accept evidence from UK or EU insurance companies. I lived and worked in Belgium since 1983 and was insured to drive there. My Belgian insurance company is legally bound to provide documentation only in official Belgian languages, ie French, Dutch and German. Their document is a form listing all previous claims. The form they gave me has nothing but blank rows because I have had zero claims since I took out the policy with them in 1999. I have sent this, a machine translation of the form plus the company's covering note confirming that I have been involved in NO accidents since the start of the policy, 24 years ago. I have uploaded all this to MyAviva, emailed it, explained several times by email and it seems no human ever examines the file. I started this process long before the requested start of insurance cover. The final straw was receiving another automated request to upload my No Claims Discount form last Sunday morning. This is UK terminology. I can do nothing more than provide evidence of no claims whatsoever in the last 24 years. If Aviva claims to accept evidence from UK and EU insurance companies, this is clearly untrue. I have asked Aviva to confirm acceptability immediately, or reimburse my payment, while I find a proper insurance company that listens to its customers. Still no reply. And in the meantime, Aviva tell me they will cancel my insurance at the end of the month if I don't upload a NCD form, which does not exist in Belgium. Reviewed on: 13th March 2023

Prompt service and easy to contact re queries.

Prompt service and easy to contact re queries. realistic premium. Reviewed on: 5th September 2024

Surprised to receive a reasonable quote for a senior...

Surprised to receive a reasonable quote for a senior citizen. Application online was easy. Reviewed on: 4th September 2024

Extremely efficient and good service

Extremely efficient and good service Reviewed on: 4th September 2024

My motorhome was damaged whilst in for it's MOT, Avi...

My motorhome was damaged whilst in for it's MOT, Aviva are their insurers through their broker. The damage occured in December 2024 and the matter is still going on. They don't accept that I will suffer consequential loss as a result of my vehicle being in the repairers for 2-3 weeks and their engineer has suggested a cash settlement in lieu but their offer won't cover the cost of the repair if I use the repairer we agreed on as the estimate is incomplete. Nightmare. Reviewed on: 4th September 2024

Aviva Great value

Been insured with Aviva for years always get Great value. Reviewed on: 4th September 2024

Simple application, easy to use website

Simple application, easy to use website and all policies and products in one place Reviewed on: 4th September 2024

Absolutely abysmal avoid like the plague!

I drive an older car in a rural area and had the misfortune to hit a deer at the end of July. I claimed online and have been passed from pillar to post. I was advised in an email that my car was to be written off which led to the computer cancelling my courtesy car. It was supposed to be 5 working days to be offered a settlement and 14 working days on have heard nothing. I formally complained to Aviva over three weeks ago and not even an acknowledgment. As someone in a rural area with dogs my car is essential and I have been forced to buy another without the payout from Aviva. I have had to chase all the parties involved throughout the process and the stress has been immense. The parties don’t communicate with one another leaving me repeating the same information and supplying documentary evidence that I provided at outset. I have had to become my own claims manager, linking together the insurer, garage and loss adjuster. At one point my car went off on a loader and 4 days later I didn’t know if it had arrived the other end. Absolute shambles. Reviewed on: 4th September 2024

Trusting and good existing customer care

So far I have thankfully never had to claim. However whenever I have needed to ck tact them the customer service has been great. I always get a competitive renewal quote each year and this now my 3rd time of renewing, which is unlike me Reviewed on: 4th September 2024

Young driver premiums.

Easy to apply for however still quite expensive and did not offer any sort of discount or other incentive to join like some other companies. Haven’t actually had to put a claim in (touch wood) so can’t say what they are like on that side but customer service seems fair and straightforward. Reviewed on: 28th August 2024

online only insurance

online only leaves little room for customer service, but is easy to use Reviewed on: 28th August 2024

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