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Aviva: Car insurance reviews

3.73
Based on 540 reviews, last reviewed 5th Sep 2025
1500% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
51%
See only 4 star reviews
23%
See only 3 star reviews
5%
See only 2 star reviews
1%
See only 1 star reviews
20%

Latest highest rating:

5

I had this insurance on two of my cars, and at the m... I had this insurance on two of my cars, and at the moment the only thing is that I had to change it to another one, because it was more expensive. Reviewed on: 5th September 2025
Helena's avatar
Helena

Latest lowest rating:

1

Absolutely dreadful and appalling customer service. Absolutely dreadful and appalling customer service.

 My elderly father contacted his insurance company after this company who he is with decided to ... Read more Reviewed on: 6th August 2025
Stephen F's avatar
Stephen F

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (540)

Review of the Aviva, Car insurance:

Excellent service

5
When I rang to renew. The operator was extremely helpful. Reviewed on: 18th September 2016

I had this insurance on two of my cars, and at the m...

5
I had this insurance on two of my cars, and at the moment the only thing is that I had to change it to another one, because it was more expensive. Reviewed on: 5th September 2025

A green car insurance policy that is good value

5
I got a significant difference in price and cover due to not doing many miles.. Their aero product is really good for drivers who only really do local mileage. Perfect for those people who are retired or who can walk cycle or use public transport to get to work. It also offsets carbon for the first 1000 miles. Customers can choose to contribute themselves Reviewed on: 5th September 2025

Might be zero by name but not in features

5
Started with my car on the no frills zero insurance and it gave me everything I wanted in a policy, so now have also put my campervan on the platform and saved a lot ,plus knowing that a big specialist insurance company is looking after you Reviewed on: 5th September 2025

Efficient company

5
I've not needed to make a claim with Aviva (fortunately!) but their service has been good and their quote was reasonable. Reviewed on: 5th September 2025

My insurance has decreased nicely from £550.

5
My insurance has decreased nicely from £550. That's after not driving for 24 years. Their quote was the best value. I was a chronic alcoholic. Now I have 4 years N/C, and it's £260. I'm very happy with that. Reviewed on: 5th September 2025

Actually appreciate and reward safe drivers.

5
Actually appreciate and reward safe drivers with competitive renewal quotations. One of the few, perhaps the only, insurer to realise that drivers who have NEVER had a claim are worth keeping! Reviewed on: 5th September 2025

The insurance was easy to take out on line, renewal...

5
The insurance was easy to take out on line, renewal is clear with reminders of when the premium will be taken. It’s all written in clear English and is good value for money. I would recommend to friends and family. Reviewed on: 5th September 2025

I like the emails they send and the promotions they...

4
I like the emails they send and the promotions they have. Reviewed on: 5th September 2025

It was easy to negotiate the website

5
It was easy to negotiate the website Reviewed on: 5th September 2025

Good value for insurance

5
Easy to select and buy. Spoke to an agent and bought over a phone call. Reviewed on: 5th September 2025

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