Write a review

Go to business site

Direct Line: Car insurance reviews

Name: Car insurance
Rating: 3.77 (356 reviews)

View other Direct Line products

3.65

Based on 356 reviews, last reviewed 10th Nov 2025

100% decrease in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

46%

26%

20%

Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025

Read all reviews Write a review

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Car insurance now

Help others make smarter decisions by sharing your own experience.

Write a review

Direct Line Car insurance reviews (165)

Direct Line - Best Mix of Price and Services

Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price and services Reviewed on: 5th September 2025

Motability/ Direct Line.

I am a Motability customer and insured through them by Direct Line. Very helpful, responded to me very quickly when mistakenly locked car keys in boot of car. Sent engineer to home within hours, took car to local dealer by transporter and bought replacement car to use in interim. Really helpful customer services and l was able to attend all forthcoming hospital appointments rather than cancel and rejoin waiting lists. Reviewed on: 11th October 2024

They've been great, polite and helpful.

They've been great, polite and helpful. I made a claim and their organisation if having my car fixed was amazing. Never accept the initial price, get a quote from them, shop around and call back and haggle. They will reduce the price. Reviewed on: 4th September 2024

Customer service is excellent!

Customer service is excellent! Very friendly and knowledgable. They also answer very quickly. Reviewed on: 25th August 2024

Excellent prices on car insurance.

Excellent prices on car insurance. Never had an issue with them and customer service is great! Reviewed on: 24th August 2024

I have to give 5 stars because I can't name one fault.

I have to give 5 stars because I can't name one fault. Fast good knowledge service who was very helpful. Reviewed on: 24th August 2024

Excellent Service

I was rear ended and needed to have body work done. I was worried about the process because we were no longer using the yellow company, which is very good but very expensive. My vehicle is a nine passenger van, so it is historically tricky to find a suitable rental vehicle. Direct Line made all the arrangements, including the pickup of our van from our home, its repair, its return, and the van rental we used in the interim. I really appreciate the ease of the whole process. They turned a potentially very stressful situation into one where we felt cared for. Thank you, Direct Line! Your prices and your service are excellent. Reviewed on: 23rd August 2024

Excellent

Easy online setup and when you need to speak to someone they answer quickly and make the whole process easy Reviewed on: 23rd August 2024

Directline Review

As a company they are always helpful and the pricing is very competitive. Been with them for ever and I have never been disappointed. Reviewed on: 23rd August 2024

Excellent service from Direct Line for over 12 years

I have been with Direct Line for over 12 years, in this period they have always been an excellent policy provider, after a number of accidents, some my fault, some not, they have provided excellent support with vehicle repair and loans. Reviewed on: 23rd August 2024

Do you have a different Direct Line product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review

Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Alternative products

Car insurance
from WiseDriving 1.27 from 64 reviews
Car Insurance
from Cuvva 3.15 from 4 reviews
Car insurance
from Halifax 2.87 from 85 reviews

Want to see more from Direct Line?

Life Insurance
from Direct Line 5.00 from 1 reviews
Van Insurance
from Direct Line 4.75 from 4 reviews
Pet Insurance
from Direct Line 4.00 from 37 reviews

View all products

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub