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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (330 reviews)

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4.06

Based on 330 reviews, last reviewed 13th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (330)

Review of the LV (Liverpool Victoria), Car insurance:

Liars, liars, liars

We had car insurance with them for 7 years. We got a home insurance with them this year not knowing if we start it 2 days before the another expire then none of the insurance company will pay for us (which we found out is another lie too). So we called them and the guy who we talked to said he will just change the date on the insurance on the date. We got an email from them they cancelled the old policy and they will send the new one shortly. Hours later we still didn't get anything. Then we decided to sign into our account and there was a higher quote (and legal expenses wasn't even included in it). The guy didn't even mention we will have to go online and sign up for a new, more expensive contract, he just said he will change the date and he even wrote in the email we will get the new one (without doing anything from our side). So we called back the LV and for about 15 minutes talk on the phone they were still not able to fix the problem, and they tried to tell us we will have to pay for the more expensive new insurance even though it was their fault, because they lied to us. So next year when we will have our renewal date for our car insurance we will go to another insurance company with that too. Very very very bad customer service, You want us to pay for Your own fault. You should fire that customer service representative and train Your workers the right way. Oh and we wanted pet insurance with them also, but no way. Reviewed on: 4th December 2019

Competitive pricing - easy to deal with.

we use LV= for multi cover for cars and home insurance and they have always provided cover at competitive prices. Fortunately not had to claim during the three years we have been with them so cannot comment about claims experience. Reviewed on: 5th September 2025

I have been insured by LV for many years.

I have been insured by LV for many years and I have found them very helpful. I had to make a claim against another driver over 10 years ago and they dealt with it in a no fuss manner. Reviewed on: 23rd August 2025

Dreadful claim experience with no ownership from LV

Dreadful claim experience with no ownership from LV Reviewed on: 13th August 2025

When someone hit my car while I was insured with the...

When someone hit my car while I was insured with them they wanted me to take liability without listening to what I the customer wanted!! And who’s fault it was,I was very confused about what was wrong. Reviewed on: 18th July 2025

Rubbish insurer

Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

I recommend people to not join lv car insurance.

I recommend people to not join lv car insurance. especially engines are really nasty people,basically this car insurance nothing just a scamming people. Reviewed on: 29th January 2025

Huge mistake of age.com 2024 switch of Underwriter.

I was with age.com for many years and very satisfied with their ageous underwriter. In 2024 with great fanfare age.com announced it was switching to LV, whose road /home assistance was with Brittania. After 50 years with the AA I reluctantly swopped as the LV cover was cheaper. This year, LV has quoted a renewal sum of £794.19 against last year’s quote of £489.45! They state ‘Your LV Car Insurance won’t renew unless you contact us.’ How many age.com members can afford that increase? I’m livid at having ceased my gold membership with the AA and am sure I’m not alone feeling cast aside. Reviewed on: 19th January 2025

Quick and easy to arrange and very competitive price

Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Excellent Service & Prices

Changes to my policy (car and named drivers) was simple to do and clear instructions helped make it even simpler. LV's prices are very competitive and when added to excellent customer service its a winning combination in my eyes. Thanks LV Reviewed on: 12th October 2024

Good product and easy administration

Good product and easy administration Reviewed on: 10th October 2024

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