Write a review

Vitality: Health Insurance reviews

Name: Health Insurance
Rating: 1.43 (209 reviews)

View other Vitality products

1.41

Based on 209 reviews, last reviewed 2nd Jun 2025

No new 5 star reviews

in the past 90 days

33% increase in 1 star reviews

in the past 90 days

10%

88%

Latest highest rating:

5

Very quick to arrange treatment Very quick to arrange treatment operation arrangements made MRI and consultant excellent great customer service Reviewed on: 4th September 2024

Latest lowest rating:

1

Appalling claims process and administration. Appalling claims process and administration. An absolute communication disaster, who on earth gets paid to run an organisation like that? Why have an ... Read more Reviewed on: 2nd June 2025

Read all reviews See your review

About this product

Vitality health insurance gives policyholders access to video GP appointments and online mental health support. By staying active, customers can earn rewards like gym membership discounts and fitness trackers. There are a range of additional add-ons to enhance your policy such as hospital choice, out-patient cover and optical, dental and hearing cover.

Choosing the right health insurance policy for your needs can be difficult with so many providers on the market. Our Vitality health insurance reviews can give you valuable insight into life as a policyholder.

Find out how long customers have had their policies with Vitality, and how satisfied they’ve been so far. Learn how policyholders feel about the price of their policies and the amount of excess they have to pay. Do policyholders feel these prices are fair for the amount of cover they have? Find out how easy it is to claim on Vitality’s health insurance and how quickly claims are paid out. Learn more about the rewards available. Read about experiences with the video GP appointments and Vitality’s customer service team. Make an informed decision when choosing your new provider by reading our Vitality health insurance reviews.

If you have a health insurance policy with Vitality, share your experience with our Smart Money People community. Why did you choose Vitality as your provider and have you been satisfied so far? What sort of illnesses and ailments are and aren’t covered under your policy? Did you opt for any additional extras? Have you made a claim, and if so, how quickly was it paid out? What features of the policy do you like the most? Is there anything you feel could be improved? Write an honest Vitality health insurance review today. Together, we can help people like you make better financial decisions.

Vitality Health Insurance reviews (209)

Review of the Vitality, Health Insurance:

Horrible

Wouldn't cover our 8 month old daughter who is on our plan to see an allergist for food allergies despite her now having 3 allergic reactions to different foods and her gp filling out her claim form. Waste of time, waste of money, fuelled by greed and regret not just paying out of pocket for the whole allergies thing than wasting a month dealing with these idiots and compromising my daughters health. Reviewed on: 12th November 2018

third time I call them up for each member of our family

On neither occasion were they able to help but referred me back to NHS A&E! I need an MRI scan for my torn ligaments and the said no we can't help! It's a joke Reviewed on: 9th May 2023

Just an awful joke of a company: pretending to be a private health company

Just an awful joke of a company: pretending to be a private health company... I had an awful catalogue of disasters with this joke of a 'health insurer'. Their private GP I used with them: 1. one appointment the GP never made the appointment! 2. 2nd one: they were 30 mins late Complained: they came back to me on my complaint FIVE months later (regulated timeframe is 8 weeks), didn't even apologise for the delay. Then admitted liability for a non compliant complaints process -but then refused to pay compensation! Cancelled my policy straight away thereafter (it's insurance: so you can cancel at any time: just use the cancellation email address at: [email protected]). Taking them to the ombudsman now. Advice: avoid at ALL COSTS this joke of a 'health insurer'. Not to mention their not answering the phone after one hour every time I called them! Reviewed on: 3rd May 2023

Do not pay money to these people

Do not, under any circumstances, ever pay money to these repulsive, dishonest people. You will pay through the nose and then have to beg for the service you thought you'd purchased, and they will find a million reasons not to help you. None of these loopholes will be told to you in the sales pitch and they will even overrule medical advice in order to claim things aren't needed. The whole company needs to be thoroughly investigated by the regulator. Reviewed on: 23rd February 2023

Horrible - you pay and get nothing! DON'T SIGN UP

you can never reach them, if they get back 2 months later, they demand more information and try to not pay your claim or advise you badly. Even though they promised me a claim in writing they have not reimbursed it. It is a battle you might win at the end, but if the health insurance is there to cause you stress, then it is the wrong one. Reviewed on: 7th February 2023

Terrible organisation!

Currently on waiting on the phone waiting to get through. Time elapsed is now 35 minutes. This is the fourth call of a similar nature this week. Seeking update on claim, have tried the clunky, ineffective app and website. Emailed only to be sent automated responses pointing you back into the app/website. Will someone at Vitality please take some responsibility to support their customers? Very greedily taking premiums from people and failing miserably to deliver. I hope the FCA is watching! DON’T USE VITALITY!!! Reviewed on: 3rd February 2023

Horrible customer service - don't join them!

FIRST: It is impossible to get through by phone if I want to talk to somebody re. a claim. I've now been waiting in a queue for over 30 minutes without ever speaking to somebody, and this is not the first time. Also, when I send an email to them, I get an automatic response that they'll answer within 5-7 working days. A very upsetting policy for a health insurance dealing with paying private clients! SECOND: I suffer from horrible back pain since October. 10 days ago, I had a phone appointment with one of Vitality's GPs who confirmed that I would be contacted by a spinal surgeon within 5 working days re. an MRI Scan. Again - nothing has happened. THIRD: I urgently need a confirmation from Vitality that they'll cover an MRI scan (I've now got a referral from my NHS GP who is more reliable than a Vitality GP it seems!). Nobody has been in contact re. my claim, neither by phone or email. This is wasted money - beware! Reviewed on: 1st February 2023

Disgraceful Scam

Waited 6 months for response to chronic back pain claim (post 8 day hospitalisation in 2022), usual delay tactic of "more information required" passed from pillar to post etc. Was even contacted by a complaints/relationship manager specialising in Osteo who literally said "I will not let this go, I'll DEFINITELY come back to you by the end of the week", never heard from her again. Same thing with 2 other referrals, 2.5 month delays, endless chasing, to be told "YOUR GP needs to send more information!!! Like he hasn't got enough to do. Utter, utter scam. Will not renew my (not exactly cheap) family plan... Reviewed on: 30th January 2023

Best

Very good highly recommended.. essential Reviewed on: 13th January 2023

Utterly Useless

I contacted Vitality for the first time on the 1st of November 2022 (my first contact with them since starting on the policy back in July) after my jaw dislocated and didn’t relocate properly leaving me in pain and discomfort, I was set up with a GP appointment via their app on the 3rd of November. The video consultation on the 3rd was good and thorough and I was assured I’d be contacted within 5 days to arrange an appointment with a specialist to get my jaw sorted. So far so good, but this was sadly a false horizon. I didn’t hear anything from Vitality for a week, so on the 11th of November I phoned to see what was happening. The Vitality GP hadn’t submitted the necessary paperwork so nothing had happened with my treatment!. On the 14th of November I was contacted by Vitality and informed that I and my NHS GP needed to fill in a form to progress with my treatment, I filled this out ASAP and took it to my NHS GP to do their part which took 10 days and cost me £50 to get done (which Vitality have informed me is not claimable). I submitted this form via e-mail to Vitality on the 24th of November to try and get things moving along quickly after the delays.. A week later I had not heard anything back so I phoned to see what the status was, I was assured that my forms had been received and I would hear hack shortly. Over the next few weeks I heard nothing from Vitality and chased them up via e-mail a couple of times to hopefully get the issue sorted before Christmas as it was making eating and talking difficult. It’s now the 28th of December, almost 2 months since my first incident with my jaw and I phoned Vitality again, after a time on hold and being pinged around departments I was informed that Vitality would not cover any treatment for my jaw issue as it was a pre-existing condition!, I have not had any treatment or medication for the issue and have not seen a doctor about it (which was attested to by my NHS GP). I was told I would be eligible for treatment for the issue with Vitality in 2 years if I was no longer having treatment of mediation for it, even though I have never had any treatment for the issue! (A frankly Kafka-esq situation) The whole situation has been a waste of time, effort and money, and now I’ve been suffering with a painful jaw for two months with the promise of treatment from Vitality and now will not be getting it from them. Reviewed on: 28th December 2022

What a joke

Vitality is an absolute scam. Their app doesn’t work, it’s damn near impossible to get hold of them, and their doctors will even breach the practice direction and code of conduct to fob you off. I had abdominal pain and acid reflux for several weeks after going abroad. After hours on the phone to Vitality and emails back and forth, I finally got an online appointment with one of their GPs who asked me to jump up and down on the spot as a “test” for peptic (stomach and duodenal) ulcers. No such test exists. I have queried it with a number of consultant gastroenterologists. Their GP had fabricated it to dismiss my symptoms as mere indigestion. I was eventually treated on the NHS and at endoscopy it was found that I did have peptic ulcers after all (caused by Helicobacter pylori). For all its problems, the NHS provides a much better service. Don’t waste a penny on Vitality. Reviewed on: 18th December 2022

Do you have a different Vitality product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review

Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Alternative products

Health Insurance
from Equipsme 5.00 from 3 reviews
Simply Cash Plan
from Simplyhealth 4.29 from 5 reviews
Health Insurance
from Benenden Health 5.00 from 2 reviews

There's still more to see!

Vitality has a range of products available. Check the ratings of each product to find the right one for you. View all products

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub