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Direct Line: Car insurance reviews

Name: Car insurance
Rating: 3.65 (356 reviews)

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3.65

Based on 356 reviews, last reviewed 10th Nov 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

46%

26%

20%

Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025

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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Direct Line Car insurance reviews (356)

Review of the Direct Line, Car insurance:

Always been a good service and I trust the brand

I have been a motor insurance customer with them for years. I will never chose the cheapest of anything, and so in fairness Direct Line is not a price decision, which personally I think is so often a false economy. But I know the customer service is great and I they were great when someone knocked off my painted wing mirror. Reviewed on: 28th July 2018

THEY EVEN ANSWER THE PHONE RIGHT AWAY!

A short menu and then bang, you speak to a member of staff. They are friendly and professional........and cheap. There's no hidden agenda and they have a great package of extras at good prices. I was very impressed.....and I got a discount for multi car and landlords insurance policies too. Reviewed on: 5th July 2017

Very good

They are very good, and gave me a good discount for having a black box in my car. Reviewed on: 4th July 2017

Nothing more direct than Direct Line

Direct Line are fantastic, they gave me the cheapest insurance I could find anywhere. They have a fantastic customer service team, from my first call for a quote and everything in between they really are the best. A driver of 6 years, I plan to stay with Direct Line forever!! Reviewed on: 4th July 2017

Excellent service

Brilliant on line service great service providec Reviewed on: 30th June 2017

Easy Quote, Good Customer Service

I have my car insurance with Direct Line. It was really easy to manage my policy online and when I had a number of questions, the customer services were really helpful. I highly recommend rate them and recommend them to all friends and family. Reviewed on: 25th June 2017

Cover was great care was not.

The cover and extras where great but the customer service was shocking. Reviewed on: 30th May 2017

car insurance

Excellent service both inline and over the phone. The cheapest premium quote by far. Reviewed on: 17th May 2017

Good

Great price better than most out there nice and clear with all the information a consumer would like to read thank you Reviewed on: 17th May 2017

worse than bad, just awful

trying to sort out a claim to be told they are trying to contact the assessor, to finally be told 8 weeks later that we not covered under any aspect of the what can only be described as miss-sold insurance. so we are left with huge hold in the ceiling, damage to the curtains, carpet and side unit and various other items after the water from the storm damage caused unprecedented amounts of water and the roof gave in.... in reality the insurance isn't worth the paper its written on and when you need it most, your not covered, you may as well save yourself the premium every year...and have none...the final cost to you is still the same but at least you can put the premium towards the repair costs. Reviewed on: 19th April 2017

They sold my details on and I was hounded by phone calls

It's been three years since I used Direct Line for car insurance. Whilst I had no reason to claim during my time, they sold my details once I had left and to this day, I get at least five phone calls a day from companies about a mysterious car accident that didn't take place. Reviewed on: 4th April 2017

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