Paid advertisement
Smart Money People Logo
Newsletter

Direct Line: Home insurance reviews

3.90
Based on 143 reviews, last reviewed 4th Sep 2026
400% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
50%
See only 4 star reviews
21%
See only 3 star reviews
7%
See only 2 star reviews
3%
See only 1 star reviews
19%

Latest highest rating:

4

Direct Line Insurance Good cover but comparatively expensive. Reviewed on: 4th September 2026
alangibson's avatar
alangibson

Latest lowest rating:

1

Avoid Direct Line. Avoid Direct Line. If you have to use them, make sure you ready the Insurance booklet properly. Insurers like to take your money but when it comes to ... Read more Reviewed on: 8th August 2026
Trade Demo's avatar
Trade Demo

About this product

Direct Line have two home insurance products to choose from.

The Home Insurance option is a standard policy. Direct Line’s Home Insurance Plus policy includes all the features of the Home Insurance cover but with extras included, such as personal possessions, accidental damage and home emergency protection.

Direct Line home insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Home insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Direct Line Home insurance reviews (143)

Good overall cover at a competitive price.

4
I use Direct Line for my home insurance as they provide good quality cover. They are really competitive price wise too. I always complete a full quote online and find it much cheaper than the renewal price, plus this year there was an added £10 off for taking cover out online. Reviewed on: 10th August 2017

Good value

4
Used direct line for 2 years now and have not had a problem. The monthly payments are good value and beat other quotes. When I have contacted them the call centre has always been in the UK. Very happy Reviewed on: 3rd August 2017

Ok

3
They haven't done anything wrong so far... which is good right? Reviewed on: 29th July 2017

GREAT VALUE INSURANCE WITH APPROACHABLE STAFF.

5
HAVE RENEWED MY POLICY WITH DIRECT LINE FOR THE 2ND YEAR NOW. AFTER RECEIVING MY RENEWAL NOTICE THIS YEAR THOUGHT THE NEW QUOTE WAS A BIT HIGH SO RANG DIRECT LINE AND SECURED A PRICE REDUCTION SO IN THE END ONLY WORKED OUT A COUPLE OF QUID DEARER. Reviewed on: 28th July 2017

Good customer service & clear paperwork.

4
Recently renewed our home insurance with Direct Line. Received paperwork and emails before renewal to remind me, and to outline the costs. Telephone customer service was good - well trained staff and I wasn't left on hold for ages. However not quite 10/10 because like many companies, the 'automatic renewal' quote was £200 more than last year, but as soon as I phoned them to query it, the figure came down by £150. Reviewed on: 27th July 2017

Good value for money

5
I've been with Direct line for years, they are a lot cheaper than others. Reviewed on: 26th July 2017

Excellent customer service and price.

5
I have been with direct line home insurance for about 5 years. I have had to claim twice and I have had excellent customer service with claims being processed quickly. Reviewed on: 21st July 2017

very poor customer service

1
Due to 2 water incidents in our home. We found out direct lone outsoirce their insurance to AXA.omg..customer care does not exist with either of these companies. Reviewed on: 19th July 2017

Bad customer service

5
Getting in contact with them takes forever!! you are always being passed to different departments and have to to repeat your problem 100 times! Reviewed on: 9th July 2017

Fairly good

4
Not a bad company however takes forever to get through to customer services with a simple query Reviewed on: 7th July 2017

Do you have a different Direct Line product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Want to see more from Direct Line?

    View all products