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Aviva reviews

Aviva Logo
Rated Good • 3.54/5

Aviva reviews

Unverified business Last reviewed within 7 days
Write a review
  • FCA approved and regulated
    FCA approved and regulated
  • Website is fully compatible with assistive technology
    Website is fully compatible with assistive technology
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Good based on 1,553 product reviews

Average score of 3.54/5
5 star
44%
4 star
17%
3 star
4%
2 star
2%
1 star
33%
Reviews for Aviva have trended positively over the past 90 days

Aviva’s car insurance scores well for competitive pricing, easy online management, and helpful customer service, especially when no claims are needed. However, pensions are a nightmare with slow, confusing processes and poor communication. Health insurance is a major pain point with dreadful customer service and claim delays. Home insurance claims often face frustrating delays and poor support.

Positive themes

  • Aviva Car insurance offers great prices and easy online management with friendly service. (15 mentions)

Negative themes

  • Aviva Pension service is painfully slow with poor communication and delays accessing funds. (20 mentions)
  • Aviva Health insurance is a nightmare with terrible customer service and claim delays. (9 mentions)
  • Aviva Car insurance claims and customer support are often slow and frustrating. (5 mentions)
Summarised by AI
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About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Contact details

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Reviews for Aviva

Showing 11 of 1553 company reviews • Last reviewed within 7 days

Aviva Landlord Insurance

Landlord Insurance • 13th October 2026

Easy to renew. Received reminder in ample time Documents available to read and check details,

{"display":"Celia Pay","full_name":"Celia Pay","avatar":{"url":"\/assets\/uploads\/avatars\/users\/643874.png"}}'s avatar
Rated Excellent • 5.00/5
Read more product reviews

Yearly Travel insurance for Europe

Travel insurance • 13th October 2026

I took out a yearly travel insurance for Europe as I was planning to go on multiple shorter trips this year. I chose this insurance... I took out a yearly travel insurance for Europe as I was planning to go on multiple shorter trips this year. I chose this insurance as I found it's a good value for money and I liked how easy the process was. Read more Read less

{"display":"Temse","full_name":"Temse","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Excellent • 5.00/5
Read more product reviews
  • 5.00/5

    Easy to apply Great price.

    The Online application was very easy to follow, it clearly explained what is and what is not covered and how to include extra services and... The Online application was very easy to follow, it clearly explained what is and what is not covered and how to include extra services and their cost if needed The overall price for building and contents was more than competitive it was unbeatable. I had to rate customer services as neutral as I have not had cause to deal with them in person. Read more Read less

    {"display":"John farrell ","full_name":"John farrell ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 5.00/5

    great deal

    got a better level of cover at a great price

    {"display":"piggle","full_name":"piggle","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    piggle 13th October 2026
  • 5.00/5

    Very professional service aviva

    Very professional service provided always

    {"display":"Baldevbhai ","full_name":"Baldevbhai ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Baldevbhai 13th October 2026
  • 5.00/5

    Fantastic service

    Excellent customer service and easy to deal with

    {"display":"Elizabeth B","full_name":"Elizabeth B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Elizabeth B 13th October 2026
  • 5.00/5

    Aviva gives confidence

    I never had to make a claim but Aviva gives me confidence that in the eventuality that I would have to, it would be resolved... I never had to make a claim but Aviva gives me confidence that in the eventuality that I would have to, it would be resolved accordingly and fast. Hence accepting a slightly higher premium compared to others. Read more Read less

    {"display":"Carvalho","full_name":"Carvalho","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Carvalho 13th October 2026
  • 5.00/5

    Easy to change details on the app

    Very easy to change details on the app

    {"display":"Lisa Barnett","full_name":"Lisa Barnett","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Lisa Barnett 13th October 2026
  • 5.00/5

    Very competitive

    Very competitive price for a comprehensive, 5 star package

    {"display":"Kirsty H","full_name":"Kirsty H","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Kirsty H 13th October 2026
  • 5.00/5

    Really good company with reasonable prices.

    Really good company with reasonable prices. I am always on a look out for a deal and who can offer me the best for less.

    {"display":"Shane C. Parsons","full_name":"Shane C. Parsons","avatar":{"url":"\/assets\/uploads\/avatars\/users\/769125.png"}}'s avatar
  • 5.00/5

    reliable car insurance

    Aviva offers reliable car insurance backed by strong customer service and standard features.

    {"display":"Elbin ","full_name":"Elbin ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Elbin 13th October 2026

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