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Aviva reviews

Aviva Logo
Rated Average 3.02/5

Aviva reviews

Unverified business Last reviewed within 7 days
  • FCA approved and regulated
    FCA approved and regulated
  • Website is fully compatible with assistive technology
    Website is fully compatible with assistive technology
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Average based on 1,429 product reviews

Average score of 3.02/5
5 star
41%
4 star
18%
3 star
4%
2 star
2%
1 star
35%
Reviews for Aviva have trended negatively over the past 90 days

Aviva’s car insurance scores well for competitive pricing, easy online management, and helpful customer service, especially when no claims are needed. However, pensions are a nightmare with slow, confusing processes and poor communication. Health insurance is a major pain point with dreadful customer service and claim delays. Home insurance claims often face frustrating delays and poor support.

Positive themes

  • Aviva Car insurance offers great prices and easy online management with friendly service. (15 mentions)

Negative themes

  • Aviva Pension service is painfully slow with poor communication and delays accessing funds. (20 mentions)
  • Aviva Health insurance is a nightmare with terrible customer service and claim delays. (9 mentions)
  • Aviva Car insurance claims and customer support are often slow and frustrating. (5 mentions)
Summarised by AI
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About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Contact details

Social media

Reviews for Aviva

Showing 11 of 1429 company reviews Last reviewed within 7 days

Good premiums, good service

Health insurance 14th August 2026

Good premiums, good service,.but sometimes have to chase. Not all appointments can be booked online.

Rated Good 4.00/5
Read more product reviews

Great products and customer service

Life insurance 13th August 2026

Great products and customer service

Rated Excellent 5.00/5
Read more product reviews
  • 5.00/5

    Value for money

    No uplift in my new car insurance , in fact a good reduction for the year

    {"display":"Richard L","full_name":"Richard L","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Richard L 13th August 2026
  • 5.00/5

    Good elements included in policy

    Good elements included in policy

    {"display":"Corby","full_name":"Corby","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Corby 13th August 2026
  • 5.00/5

    A1 for travel insurance

    Great customer service and competitive pricing

    {"display":"BDB","full_name":"BDB","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Travel insurance
    BDB 13th August 2026
  • 5.00/5

    Great value for money via a comparison site

    Great value for money via a comparison site

  • 5.00/5

    Great Insurance from Aviva

    New to Aviva last year for car insurance. Had health insurance for a few years. The new renewal was very competitive and lower than last... New to Aviva last year for car insurance. Had health insurance for a few years. The new renewal was very competitive and lower than last years prices. A great way to keep me using Aviva. Thank you Read more Read less

    {"display":"Luke M","full_name":"Luke M","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Luke M 13th August 2026
  • 5.00/5

    Aviva insurance experience

    I find they are very competitively priced and very astute with customer enquiries

  • 1.00/5

    Do not save with "Aviva Pension"!

    As a former "city boy" you may think that I know my way around financial institutions. Think again! I saved for almost 20 years with... As a former "city boy" you may think that I know my way around financial institutions. Think again! I saved for almost 20 years with Aviva and in November-25 decided to get the monies to buy a little flat in Bundapest, where I live now. All was smooth sailing until I wanted my money back. First they sent me the wrong form. Obviously thought its the Budapest in the UK. Before you get your money they practically force you to talk to a pension adviser. I explained to them that I know what I am doing but they keep asking you: Are you sure you know the risks of taking your money out? Are you really, really, really sure? Dont you rather want to leave it with us?? This is the most painful part!! They believe you are a moron and they are the almighty financial institution who knows so much better what to do with your money. Yet, they are unable or unwilling to handle a payment procedure. But wait, I am getting ahead of myself... Then they wanted the usual "ID" with electricity bills, as is standard for the UK. Well, does not work like that when you live in Hungary. You think they would find a way around that? It took me two months of explaining until somebody took pity. Then the bank account: I sent them tons of bank statements. Not good enough for them. I needed to have it notarised that its my accounts. Even the signed statement from the bank itself could not convince them. I had it notarised and sent it to them. What do you think happened? The notarised document was bound by a notary thread and sealed at the last page. It included the "minutes" on the front page stating that the annexes (explicitly enumerated on the front page) are valid and the accounts belong to me. What comes next is so incredible that it pushed me over the threshold and write to you. They actually claim that because the front page, the minutes, does not include the IBAN number of the bank accounts in the annexes they cannot pay the money to the account. I have spent 500 Euros for notarisation they demanded and then that. I prepared a log of all interactions with Aviva over this trivial matter: * 47 emails I sent to them * I spent over ten hours on the phone with them, half of the time listening to 30 seconds of Vivaldi's "four seasons" which they have not changed for the last 20 years! * I talked to over 20 different people, in sum more than 10 hours * I invested more than 50 hours to accommodate their requirements and trying to find a solution Ten months later I still do not have my money! Why is this important? Well, my experience most certainly is not an outlier. This company * is poorly organised, * culturally lacks any interest in helping customers, * broadly proves to have no sense of accountability, * it is so rigidly adhering to procedures that may work for 80% of customer standards but utterly failes to handle the other 20%, * shares an attitude of total disdain for customers wanting their money back * employs and incentivises staff incapable and unwilling to read, understand customer interests In other words, my experience, which got me in touch with a large number of people, different departments and only one and the same result, is engineered, it is the top echelon that wants it to be like that. They seem to actively dishearten you to take your money back. I mean, financially this makes sense. They earn fees passively, have nothing to do with the customer, windfall profits. Problem is: They advertise to be a company we should trust with our money, they want to be our friends, ideally be in our community, be all touchy-feely yet they are deal with their customers in a fashion that makes the GDR-authorities feel ashamed. I can provide you with all details, logs, complaints letters, anything you want. Somebody has to warn the public of these people. They are not our friend or community member, as they claim on social media and advertising. They are a cold, heartless but most importantly, incompetent financial organisation! I do not want a hug from Aviva, I just want a competent service provider! Cheers! Christian Read more Read less

    {"display":"christian w","full_name":"christian w","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    christian w 13th August 2026
  • 1.00/5

    Disgraceful

    Phoned twice and both times left hanging on the phone with no pick up. The only way to cash in pension policy is by phone... Phoned twice and both times left hanging on the phone with no pick up. The only way to cash in pension policy is by phone and they don’t pick up. Absolutely appalling! No customer service whatsoever. Read more Read less

    {"display":"Diane F","full_name":"Diane F","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Diane F 7th August 2026
  • 1.00/5

    Oh dear, oh dear, oh dear

    To date I have been trying to chase the monies on a cancelled life policy. From the date of cancellation I was informed that I... To date I have been trying to chase the monies on a cancelled life policy. From the date of cancellation I was informed that I should allow some 14 days before receipt of my money. One month later some 10 phone calls and approx 2 hours later I am no further forward. I have asked for proof that the money has been sent to me as my bank is asking for the CHAPS Id number, after a month of chasing they are still unable to provide me with it. The customer service department (if you can call it that) stating that it will take up to 5 working days to obtain this number, still waiting. Asked to speak to a manager (twice) informed that I will have to wait up to 8 hours to have a conversation. All promises have never been fulfilled. if you value your sanity I suggest you do not take out a policy with Aviva. Read more Read less

    {"display":"M P","full_name":"M P","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    M P 5th August 2026

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