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Aviva reviews

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Rated Average 3.08/5

Aviva reviews

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Unverified business
Last reviewed within 7 days

Review summary

People rate this company as Average based on 1,367 product reviews

Average score of 3.08/5
5 star
42%
4 star
18%
3 star
4%
2 star
2%
1 star
34%
Reviews for Aviva have trended negatively over the past 90 days

Latest positive rating

5/5

Great value.

Great value. Much cheaper than other insurance.

{"display":"Nicki J","full_name":"Nicki J","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Car insurance
Nicki J 7th October 2025

Latest negative rating

1/5

Very bad experience with Aviva health insurance.

Very bad experience with Aviva health insurance. My son was critically ill and admitted to hospital for three days after choking, which led to a... Very bad experience with Aviva health insurance. My son was critically ill and admitted to hospital for three days after choking, which led to a cardiac arrest. The medical team performed CPR, and he was placed on ventilator support because his lungs were in very poor condition. When he arrived at the hospital, there was no air in his lungs, and his ABG results were extremely poor. We contacted Aviva to make a claim, but they refused it, even though I have been paying nearly £50 per month. I contacted Aviva to make a claim and spoke with their customer care executive, who told me that this was not considered a serious issue. I do not understand what they would consider a serious issue, given the circumstances. This reflects very poor service, and I strongly do not recommend Aviva insurance anymore. Read more Read less

{"display":"Anish Danet","full_name":"Anish Danet","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1316779.png"}}'s avatar
Health insurance
Anish Danet 16th December 2025

About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Reviews for Aviva

Showing 11 of 1367 company reviews Last reviewed within 7 days

Very bad experience with Aviva health insurance.

Health insurance 16th December 2025

Very bad experience with Aviva health insurance. My son was critically ill and admitted to hospital for three days after choking, which led to a... Very bad experience with Aviva health insurance. My son was critically ill and admitted to hospital for three days after choking, which led to a cardiac arrest. The medical team performed CPR, and he was placed on ventilator support because his lungs were in very poor condition. When he arrived at the hospital, there was no air in his lungs, and his ABG results were extremely poor. We contacted Aviva to make a claim, but they refused it, even though I have been paying nearly £50 per month. I contacted Aviva to make a claim and spoke with their customer care executive, who told me that this was not considered a serious issue. I do not understand what they would consider a serious issue, given the circumstances. This reflects very poor service, and I strongly do not recommend Aviva insurance anymore. Read more Read less

Rated Terrible 1/5
Read more product reviews

Extremely frustrating admin dept!

Pension 12th December 2025

Trying to arrange a one-off pension drawdown, I eventually got to speak to someone on my fourth time of ringing, who was polite and helpful.... Trying to arrange a one-off pension drawdown, I eventually got to speak to someone on my fourth time of ringing, who was polite and helpful. He explained I would receive an email with a link to a document to sign and that I would be sent a code by text. I just changed my telephone number so had to write to them to advise same and they responded 48 hours later to say the record had been updated. I clicked on the link, no luck, wouldn’t work. I’m currently waiting to hear back from them. again. I said on the phone and in my emails that it was pretty urgent. This complaint is not re the performance of the funds but the unavailability and lack of competency of the admin team - it ain’t easy to get your money out. Read more Read less

Rated Poor 2/5
Read more product reviews
  • 1/5

    No lights with an 8-month-old, lowballed by 3K

    I am currently in a dispute with Aviva (underwriting QuoteMeHappy) regarding claim [10578847] that highlights a shocking disregard for safety and the FCA's Consumer Duty.... I am currently in a dispute with Aviva (underwriting QuoteMeHappy) regarding claim [10578847] that highlights a shocking disregard for safety and the FCA's Consumer Duty. 1. **Safety & Crisis Management Failure:** A massive leak caused a total electrical short circuit. Instead of helping, Aviva and QuoteMeHappy "ping-ponged" me on the phone for hours, refusing to take ownership. We were left **without electricity for 3 days** with an 8-month-old baby. It was scheduled to be 4 days, and was only resolved because the **handyman himself** had to step in and escalate it to them, explaining that a home with no power is uninhabitable for an infant. It is disgraceful that a contractor cared more about my child's safety than my insurer did. 2. **Severe Lowballing:** They offered a cash settlement of just **£486.63** after the excess to fix extensive water damage affecting the subfloor, joists, and ceiling. I have obtained an independent quote for **£3,624.00** to actually fix the damage safely. Aviva is effectively offering 13% of the true cost, trying to use my personal refurbishment plans as an excuse to pay £0 for the structural repairs they are liable for. 3. **Process Failures:** The claims handler has refused to accept the evidence of the water bill and is trying to force me to open a "second claim" (with a second excess) for the same damage event to avoid paying out. I have escalated this to a formal complaint, but be warned: Aviva will bounce you between departments while you sit in the dark, and use every technicality to avoid paying to make your home safe. Read more Read less

    {"display":"ahmed abdellah","full_name":"ahmed abdellah","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1316444.png"}}'s avatar
    Home insurance
    ahmed abdellah 10th December 2025
  • 1/5

    auto renewed me into a policy I didn't want

    auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you... auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charge, as I did not want this policy, and cancelled soon after it started. Read more Read less

    {"display":"SW","full_name":"SW","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    SW 1st December 2025
  • 3/5

    Transferees from a Marks & Spencer Home Insur...

    We are transferees from a Marks & Spencer Home Insurance Policy we held for over 25 years, but which was in fact provided by Aviva.... We are transferees from a Marks & Spencer Home Insurance Policy we held for over 25 years, but which was in fact provided by Aviva. So when M&S, surprisingly and dissapointedly, dropped out of this business , we assumed that it would be simple to pick up on an Aviva policy. Nothing could be further from the truth. Are there any staff at Aviva? Couldn't find any ! Read more Read less

    {"display":"Michael S","full_name":"Michael S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Michael S 13th November 2025
  • 1/5

    My pension provider was Friends Provident.

    My pension provider was Friends Provident. Unfortunately,the company was acquired by Aviva. After 27 years I decided to draw down on the pension. What a... My pension provider was Friends Provident. Unfortunately,the company was acquired by Aviva. After 27 years I decided to draw down on the pension. What a performance from Aviva. Total lack of customer service. , zero communication and apathy. Still waiting for documents 9 weeks later. Complaint lodged but am not holding my breath. Read more Read less

    {"display":"Mark w","full_name":"Mark w","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Mark w 1st November 2025
  • 1/5

    Not good!

    I went with Aviva for my insurance after getting a new car. I filled in all the extras etc and clicked protect no claims, however... I went with Aviva for my insurance after getting a new car. I filled in all the extras etc and clicked protect no claims, however this did not add on. I tried several times to try and rectify this. I tried the online chat, calling up etc and I got rude replies. The online chat got me nowhere the first time, so had to ring up. After finally getting through, I told the lady the problem and after 2 minutes she ended the call after saying “I can’t do it”. I then tried one last time on the online chat before they closed and got the same rude replies, even though this was not my fault. I explained I’d have to cancel my policy, and it took them a while to say no again, and then say when do you want to cancel. Such a small thing but not something you expect when you’re paying a lot of money for insurance. Read more Read less

  • 1/5

    I cancelled my policy in its last month as I cant af...

    I cancelled my policy in its last month as I cant afford it.I told them clearly I would not renew,sent back documents & blocked their... I cancelled my policy in its last month as I cant afford it.I told them clearly I would not renew,sent back documents & blocked their number. They have taken money un authorised from my account as " First Payment"I am reporting this to my bank as fraud.Avoid these scamsters Read more Read less

  • 5/5

    Great value.

    Great value. Much cheaper than other insurance.

    {"display":"Nicki J","full_name":"Nicki J","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Nicki J 7th October 2025
  • 1/5

    Aviva Life Insurancw

    Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't heard... Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't heard anything yet from Aviva yet just a request for the Death Cert. which they had received days ago. They are pretty good at taking payments though! Read more Read less

    {"display":"Steve","full_name":"Steve","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Life insurance
    Steve 7th October 2025
  • 2/5

    Slow, understaffed and overpriced for what you get.

    Slow, understaffed and overpriced for what you get. £3000 a year for a platform where you hold for an hour, on multiple days. Cheerful staff... Slow, understaffed and overpriced for what you get. £3000 a year for a platform where you hold for an hour, on multiple days. Cheerful staff if you do get through but the scripts are hopeless. Eg They have to ask me about the utterly useless Pensionwise every call, many times a year, yet ive already read the annual b.s info pack, every year. Processing is super slow. Read more Read less

    {"display":"Paul Shone","full_name":"Paul Shone","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1308779.png"}}'s avatar
    Pension
    Paul Shone 6th October 2025

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