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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.81 (550 reviews)

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3.74

Based on 550 reviews, last reviewed 1st Dec 2025

100% decrease in 5 star reviews

in the past 90 days

75% decrease in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (550)

Review of the Aviva, Car insurance:

Competitive prices & 5* service

Great company service especially as can manage all online. Discounts given for multi policies & their regular Aviva advantages for discounts offers & further savings with other companies is great as well as the odd prize draw for rugby games. Reviewed on: 18th September 2016

Satisfied Customer

Hassle free process to move my car insurance to Aviva. Advisors provide high standard of customer service and call wait times for customer services have been pleasantly short. Reviewed on: 13th February 2023

Very long Wait Times for Claims

Unbelievable wait times to get through to Aviva Claims. Nobody seems to be knowledgeable about queries. Transferred to two different Claims teams before getting the correct team to deal with my issue. It took 3 hours and the situation is still on going. Is the problem to do with everyone working from home? Reviewed on: 24th January 2023

website refused to cover me

I was kicked off the website and there appears no way of contacting someone to speak with. I hate what would happen if I needed to make a claim. Reviewed on: 20th January 2023

terrible car claims handling / poor courtesy car cover

Do not insure with Aviva for car insurance. They are unable to process claims in a timely manner or consistently provide the courtesy car cover you pay extra for. Even their chief executives office is under strain as their "Senior Management Complaints Specialists" haven't updated in weeks. Looking on this site, many are having the same issues as us so they are probably overwhelmed. Aviva issues: - problems organising a car tow to a garage - unsure whether car is repairable - no communication or updates - awaiting pre-accident valuation pay out for 8.5 weeks - hire agreement for courtesy car (we paid extra for) repeatedly terminated and we are left without a car. hire agreements should be automatically linked to the claim, such that if the claim is ongoing the hire agreement continues -repeatedly told claim will be completed within 3 to 5 working days Please look for a better insurer. Or you'll be having to ask the ombudsman to intervene. Reviewed on: 17th January 2023

Shop around !

Used to be competitive, but after many years of my loyalty, they would not match cheaper quotes. Reviewed on: 10th January 2023

Con artists and incompetent

Well what is there to say. After a car crash I was told Aviva were the broker for RAC. Had I known this I wouldn't have taken out the policy. If fawlty towers were a Insurance company this would be it. Customer services don't really know what to say beyond a script. If you get angry it's your fault even though they left me stranded without a car which is in my policy. I had become a manager at Aviva clearly cause I had to call them up and tell them to do there job and direct and micromanagement, otherwise I would still be awaiting them to call me back. They don't really care about the customer, you are a **** *** to them and don't forgot it. They love to talk over because you are a **** ** ****. They take what isn't theirs and delivery **** ***! Well I'm sure shareholder's are very happy. Well Mafia never had a conscience. But than again look what happened to them! Avoid, avoid, avoid! At least Basil Fawlty was contactable they just hide like the cowards they are. **** *** Aviva! Reviewed on: 6th December 2022

Took money under false information

Total crap ! Took my money didnt mention no claims bonus ,then 2 weeks later asked for it . Never had an accident in 40 years ,full no claims sent proof twice but just because the no claims was at bottom of my ins certificate and headed paper at top wouldnt except it then cancelled the insurance Keeping most of MY money !!!! Reviewed on: 22nd November 2022

Very poor service

Restricted number of repair centres. Repair centres are very poor. Accident in May, booked car in for end of August which was the earliest available. Took car in and advised 7 days. Now pushed back to early December with them still having car. Aviva will do nothing about car being with their repairers for 3 months. No car hire, no refund of premium and we have no car. Would have given no stars if possible. Reviewed on: 7th November 2022

Ripping customer off

3 years ago my insurance with aviva was £320 i moved house and they put it up to £650 now the renewal for this year is £909 - i have 9 years no claims and do 4k miles per year - what a joke of a company just want to take your money. Reviewed on: 31st October 2022

Very poor online service

Very poor online service, and they charge £28 cancellation admin fee, for the computer is doing the admin. Total rip-off wouldn't recommend it to my worse enemy. Reviewed on: 31st October 2022

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