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Aviva: Health insurance reviews

1.79
Based on 192 reviews, last reviewed 10th Jan 2026
100% decrease in 5 star reviews
in the past 90 days
50% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
18%
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5%
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2%
See only 2 star reviews
3%
See only 1 star reviews
72%

Latest highest rating:

5

Reasonable cost, clear communication, I have had thi... Reasonable cost, clear communication, I have had this account with them for the last 9 years and have no complaints so far - luckily I haven't had to ... Read more Reviewed on: 5th September 2025
Aaron E's avatar
Aaron E

Latest lowest rating:

1

AVIVA Health Insurance - Cold Stonewallers My partner and I have tried to make genuine claims, but AVIVA ask so many questions and it appears they have an offshore company doing their assessme... Read more Reviewed on: 10th January 2026
Andrew B's avatar
Andrew B

About this product

Aviva health insurance helps pay for private medical care for short-term injuries or illnesses.

You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire and NHS private units. Aviva won't increase premiums at first renewal if you haven't made a claim that's reduced your no claim discount level.

Aviva health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Health insurance reviews (192)

Review of the Aviva, Health insurance:

Absolutely shocking. Impossible to get authority for a claim. Constantly looking for a reason not to pay

1
Aviva is absolutely shocking. Made me drive 3 hours to see a Specialist at a different Hospital. Messes us around with authority for our son, then messed us around with a claim form for our daughter, still havbt got authority numbers for either. Any excuse not to authorise or pay. Awful awful awful Reviewed on: 29th September 2023

AVIVA Health Insurance - Cold Stonewallers

1
My partner and I have tried to make genuine claims, but AVIVA ask so many questions and it appears they have an offshore company doing their assessments - as you get replies at 0500hrs. There customer service is awful and when my first claim was rejected - a call handler gleefully suggested that I should read the small print. One of their "overseas" reviewers suggested I may have a problem with alcohol. Reviewed on: 10th January 2026

Very bad experience with Aviva health insurance.

1
Very bad experience with Aviva health insurance. My son was critically ill and admitted to hospital for three days after choking, which led to a cardiac arrest. The medical team performed CPR, and he was placed on ventilator support because his lungs were in very poor condition. When he arrived at the hospital, there was no air in his lungs, and his ABG results were extremely poor. We contacted Aviva to make a claim, but they refused it, even though I have been paying nearly £50 per month. I contacted Aviva to make a claim and spoke with their customer care executive, who told me that this was not considered a serious issue. I do not understand what they would consider a serious issue, given the circumstances. This reflects very poor service, and I strongly do not recommend Aviva insurance anymore. Reviewed on: 16th December 2025

I cancelled my policy in its last month as I cant af...

1
I cancelled my policy in its last month as I cant afford it.I told them clearly I would not renew,sent back documents & blocked their number. They have taken money un authorised from my account as " First Payment"I am reporting this to my bank as fraud.Avoid these scamsters Reviewed on: 18th October 2025

Reasonable cost, clear communication, I have had thi...

5
Reasonable cost, clear communication, I have had this account with them for the last 9 years and have no complaints so far - luckily I haven't had to claim for life or health insurance during this time and hope that continues! Reviewed on: 5th September 2025

Discussed with the level of care been waiting 3 week...

1
Discussed with the level of care been waiting 3 weeks now got an NHS appointment quicker Reviewed on: 4th September 2025

Made a claim in July for a broken tailbone (Chronic...

1
Made a claim in July for a broken tailbone (Chronic Pain), and keep trying to contact them but took me days to get a phone number and longer to get an email. There has been no action on my claim and no contact from them. messaged them using the chat, but I have to leave my desk and by the time I come back they have closed the chat and all the information. I have emailed them for an update multiple times and 0 response. I would not recommend this service to my worst enemy. There is 0 care and seem to actually put up barriers to make any progress in any form of claim. Reviewed on: 14th August 2025

Poor oncology team, poor communication style.

2
I unfortunately had cancer and my local private hospital referred me to a London hospital because the only surgeon who did what I needed was there. Aviva didn’t like that and while I was sat in the waiting to go to the hospital a girl on the line talked to me in a derogatory and condescending manner to say yes on this occasion they will cover the costs….. this was a life preserving operation I needed and they quibbled about it. The same through the whole process, the aviva staff treat you like a dog that’s insured, a lot of junior staff on the telephones who remind me of “computer says no” mentality. Healthcare insurance is taken out to make your health care easier, not have a battle with a bunch of juniors. I gave up telephoning in the end because I couldn’t face additional stress of dealing with these people on the phone, I only email. My healthcare plan is through work but I would not choose these if I took healthcare out personally. Reviewed on: 1st July 2025

Very easy producure, making a claim, tracking the st...

5
Very easy producure, making a claim, tracking the status online and always able to speak to someone if you have any questions. Reviewed on: 13th June 2025

Aviva scam health insurance

1
Have been paying Aviva for health insurance for my family for over 10 years. First time I have ever tried to use it and beyond a digital gp appointment I have been unable to progress a claim. Meanwhile I’m 5 weeks post injury and not on any list to see specialist that was referred by digital gp appointment. Can’t get anyone on the phone to progress nor online. No customer services outside of Monday to Friday. A total con, I’ve spent in excess of £12000 over my time with them for gp appointment. Terrible. Reviewed on: 25th May 2025

Not worth, just headache and surprise bills.

2
I used Aviva as part of my work health plan. The excess to pay is ridiculous. £250 for a service that you can have exactly the same on NHS. Not worth using. Reviewed on: 16th May 2025

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