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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (329 reviews)

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4.04

Based on 329 reviews, last reviewed 8th Sep 2025

700% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Hundreds cheaper than SAGA Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings bu... Read more Reviewed on: 8th September 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (329)

Review of the LV (Liverpool Victoria), Car insurance:

Car Insurance Reviewer

the reminder had gone up £30 ,we did go compare found one much cheaper, sophoned them up tocancel and they matched it - RESULT Reviewed on: 14th July 2016

Excellent experience when having to claim

When someone wrote my car off, LV couldn't have been better - knowledgeable, approachable staff, settled the claim fairly and quickly, and explaining every point I asked about. I had no idea what the process was, but the staff were so helpful. Reviewed on: 24th December 2015

Very helpful and considerate customer services, easy to swap over insurance

When I had to change my car insurance over to my new car it took less than 10 minutes from the point of me dialling to having it changed over, The person was very helpful and efficient and wanted to know if there was anything else he could help with. I am looking to get home insurance with them too now Reviewed on: 9th November 2015

Good prices and good customer service.

LV car insurance was very well priced compared to other companies quoting for the sames vehicle. When I had to make a no fault claim they dealt with everything quickly and efficiently, arranging for repairs to be carried out, excess to be recovered from the third party and ensuring I always had a vehicle when I was without mine. Highly recommend them. Reviewed on: 7th November 2015

Excellent service, efficient process to get a quote and purchase

Easy to obtain a quote online. Really clear website which allows quote to be amended really easily. Whole process is quick and efficient Reviewed on: 7th November 2015

A great insurer

Have used LV for a few years now for my car insurance. Their quotes are always competitive and extremely well-priced and their service is friendly and helpful. Would thoroughly recommend them. Also took out home insurance with them too! Reviewed on: 6th November 2015

good expreience

This company gave me the cheapest quote and it was quick and easy to buy online Reviewed on: 30th August 2015

good easy policy to set up

Cheapest quote on price comparison site and quick and easy to buy. All policy documents came through quickly Reviewed on: 27th August 2015

Good service. Pleased.

I have used LV for car insurance for a number of years now. They always come out as one of the cheapest in the price comparisons. I always look for legal cover as an additional feature. I needed this once before and it was invaluable. LV were really helpful when I smashed my windscreen. I was worried but they helped me every step of the way. Reviewed on: 26th August 2015

Highly recommended

I have found LV= to be an incredibly helpful company to do business with. I've only been a customer for 3 years, but already feel like I'll be insured with them for a long time! Reviewed on: 14th May 2015

good

Very helpful in a recent accident. Easy to get through to and very helpfully on the other end. Provided all the information regarding what to do next and help with getting our car repaired in a timely fashion and back on the road. Also provided helpful information regard any increase in our insurance and when this would apply. Reviewed on: 26th March 2015

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