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Aviva: Health insurance reviews

Name: Health insurance
Rating: 1.93 (191 reviews)

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1.80

Based on 191 reviews, last reviewed 16th Dec 2025

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

18%

72%

Latest highest rating:

5

Reasonable cost, clear communication, I have had thi... Reasonable cost, clear communication, I have had this account with them for the last 9 years and have no complaints so far - luckily I haven't had to ... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

Very bad experience with Aviva health insurance. Very bad experience with Aviva health insurance. My son was critically ill and admitted to hospital for three days after choking, which led to a card... Read more Reviewed on: 16th December 2025

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About this product

Aviva health insurance helps pay for private medical care for short-term injuries or illnesses.

You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire and NHS private units. Aviva won't increase premiums at first renewal if you haven't made a claim that's reduced your no claim discount level.

Aviva health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Health insurance reviews (191)

Review of the Aviva, Health insurance:

Disgusting!

Wanted some preemptive counselling for my nine year old. They talked me round in circles and did absolutely everything they could not to help the child. Absolutely disgusted by them. Have left immediately. I just want health security for my family and am willing to pay yet I've just spent hours on the phone fighting for my daughter to no avail. Worse support that the poor NHS. At least the NHS Has its heart in the right place. I repeat: disgusting. Reviewed on: 18th May 2022

Had a really good experience with Aviva for my partn...

Had a really good experience with Aviva for my partners back operation. They paid for everything in full from start to finish, we did have to wait on the phone for about 30 mins initially but I guess that's better than the NHS wait times. In fairness we did speak to a comparison site initially so they could make sure we actually had the level of cover we needed with them. But anyway, all round, really impressed! Reviewed on: 10th May 2025

They do everything possible to make it hard to make...

They do everything possible to make it hard to make a claim. Won’t even accept andr letter for a referral, make you get the dr to complete another form they they charge for and takes ages to sort. The firm even won’t print ! Outrageous Reviewed on: 1st May 2025

Aviva is Useless at Providing

Aviva is a unless! When you actually need help, all you get is endless waiting, pointless admin, and zero support. I urgently needed to see a specialist — that's what private insurance is for, right? After nearly an hour on hold, I was told I needed my GP signature, even though it’s a three-week wait. an Aviva digital GP gave me a referral the next day, but Aviva still blocked me. They are quick to collect premiums but vanish when it’s time to deliver. Avoid Aviva if you value your health, your time, or your sanity. Hashtags: #AvivaFail #PrivateHealthScam #AvivaInsurance #CustomerServiceFail #HealthInsuranceScam #AvoidAviva #HealthcareNightmar Reviewed on: 28th April 2025

Hospital charged me a fortune, it was like a fraud,...

Hospital charged me a fortune, it was like a fraud, Aviva didn't provide the requested information, proof of payments they did, invoices from the hospital they received, they just do not want to really help you. They make you jump through so many hoops, I've phoned many times and it's always a bad experience. If it wasn't for my work i wouldn't have used them, now i need to pay about 1000k in total for just a simple health issue i had, cash back companies, are far better than Aviva. Reviewed on: 14th April 2025

Ignored, denied, any excuse not to help you.

Ignored, denied, any excuse not to help you. They make you jump through so many hoops, I've phoned them very confused about the delays and all the repeated questions and ended up hanging up in tears because it was so stressful. My work pay for my policy but I've cancelled it today because my NHS GP is far more helpful and quicker to respond. This company should be ashamed of themselves. Reviewed on: 11th April 2025

No respect for their customers

Yes another painful attempt to use my Aviva health insurance which is paid for by my company. They can't assess me for 3 days, I've already been in pain for 4 days. What's the point? These folk will do anything to avoid paying out - they frustrate you, run down the clock and make it difficult to access care. I've yet to have a trouble free claim with them. Reviewed on: 25th March 2025

Non-functional App. Non-existent customer service

We have had Aviva for around 10 months and all was well. In the last two weeks we have tried to book a doctor’s appointment and found the app non-functional. Two calls and numerous emails have resulted in nothing, just broken promises. A doctor’s appointment was arranged by email and Aviva even suggested emailing pictures of the ailment to a generic email address and then the email would be passed on to the doctor. This is a medical insurer? Really? Reviewed on: 10th February 2025

Abysmal service - avoid!

My broker found me this policy, and I decided to proceed. I contacted them not long after policy started, and after 2 calls, waiting for over 45mins - I opted for a callback, which after a week never appeared. I’m afraid for £175 per month, I used this as a sign that I shouldn’t proceed with the policy so cancelled the DD. 1 month later they wrote asking to me complete a new DD mandate. I wrote back advising of the terrible service, to which they just cancelled the policy. A lucky escape and won’t touch them again either a barge-pole for any other policy. Reviewed on: 9th February 2025

Crap. Will deny on any basis.

Crap. Slow to reponse to claims, and take any excuse to deny a claim. Mine was denied as I had been tired at some point the past 5 years before my policy, and I told the doctor that. Completely unrelated to my current claim, but now denied. Waste of money. Reviewed on: 24th January 2025

Absolutely useless.

Absolutely useless. Not worth it in the slightest and I get it for free through work. #FreeLuigi Reviewed on: 20th January 2025

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