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first direct reviews

First Direct Logo
Rated Excellent 4.71/5

first direct reviews

Verified business Last reviewed within 7 days
  • Fully digital service with no in-person branches
    Fully digital service with no in-person branches
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • Offers digital wallet and contactless payment support
    Offers digital wallet and contactless payment support
  • FCA approved and regulated
    FCA approved and regulated

Review summary

People rate this company as Excellent based on 1,883 product reviews

Average score of 4.71/5
5 star
84%
4 star
9%
3 star
2%
2 star
1%
1 star
4%
Reviews for first direct have trended negatively over the past 90 days

First Direct shines with its outstanding customer service, always easy to reach a friendly UK-based advisor who sorts things quickly. Their app and online banking are generally straightforward and reliable, making day-to-day banking a breeze. The Regular Saver account is a favourite for its excellent interest rates, though some wish for higher limits. On the downside, a few find the app and online features limited or clunky, and some have faced frustrating issues with transfers, security checks, or switching. Overall, it’s a solid bank with a loyal following who value personal service above all.

Positive themes

  • First Direct’s customer service is brilliant, always quick, friendly and helpful on the phone. (101 mentions)
  • The app and online banking with First Direct are easy to use and make managing money simple. (51 mentions)
  • First Direct’s Regular Saver account offers excellent interest rates and is easy to set up and manage. (22 mentions)

Negative themes

  • Some find First Direct’s app and online banking limited or tricky compared to newer banks. (9 mentions)
Summarised by AI
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About first direct

first direct is a digital bank with headquarters in Leeds.

first direct is a division of HSBC UK Bank. It was founded in 1989 and was the UK's first telephone bank and the first to offer 24/7 service.

first direct help customers with bank accounts, mortgages, loans, credit cards, savings, investments and insurance.

first direct at a glance

Contact details

Phone
03456 100 100
Main address
first direct, 40 Wakefield Road, Leeds, LS98 1FD
Social media

Reviews for first direct

Showing 11 of 1883 company reviews Last reviewed within 7 days

Stranded Abroad With 2 Young Kids.

Current account 10th August 2026

I switched from NatWest to First Direct. I regret it. I moved an account from NatWest to First Direct partly because of its reputation for... I switched from NatWest to First Direct. I regret it. I moved an account from NatWest to First Direct partly because of its reputation for customer service. After discovering how its fraud process works when you need urgent help abroad, I will be moving elsewhere. Before travelling with my two young children, I informed First Direct of my travel through its online service. I was not told I needed to do anything further. My card worked normally before First Direct suddenly blocked it following an ATM transaction. I have no issue with a bank protecting customers from suspected fraud. The problem is what First Direct did afterwards. First Direct confirmed in writing that it blocked my card at 7:07pm. It did not contact me at all. No call. No SMS. No app notification. Had they told me, I could have dealt with it safely from my accommodation. Instead, I discovered it the following day while out with my two young children. I couldn't pay a restaurant bill and was then declined at three ATMs. I was stranded, unable to access my own money and with no idea First Direct had blocked my card the previous evening. What I have since learned about their procedure concerns me even more. First Direct says its system determined that my case required "human intervention", meaning the normal SMS verification wasn't available. Instead, I was placed in a queue for its Fraud Detection Team to telephone me. First Direct says an outbound call "may take some time". More than 24 hours after blocking my card, they still hadn't called me. I had to call them. I find that astonishing. Their fraud system had identified potentially fraudulent activity abroad, blocked access to my money and determined human intervention was necessary. Yet their Fraud Detection Team couldn't get through its queue and contact me within 24 hours. This wasn't a routine customer service query. First Direct had actively prevented access to my money because of suspected fraud, yet 24 hours later I was still waiting for the required human intervention. First Direct also confirmed that when it doesn't send the SMS, it regards the card declining as the prompt for the customer to contact the bank. Think about that. The bank knows it has blocked your card. You don't. You find out when your card starts declining and, if their fraud team hasn't reached you, the burden is on you to contact them. When I contacted Live Chat and explained I was stranded, they couldn't remove the block or arrange a callback. I was told I had to telephone them. So, stranded with two young children and unable to access my money, I had to find a telephone or local SIM simply to call my own bank about a restriction it had imposed without telling me. When I eventually managed to call, the block was removed. I complained. First Direct's written position is that no bank error occurred and its systems worked as intended. It says the process complies with banking regulations and offered £50 as goodwill. That explanation is perhaps the most worrying part. If this genuinely is the system working as intended, customers should understand what can happen abroad: your card can be blocked without you knowing, SMS verification may be unavailable and you can be left waiting in a fraud queue. In my case, they still hadn't called more than 24 hours later. It leaves me questioning whether First Direct has sufficient resources if a customer requiring human intervention can remain in a fraud queue for more than 24 hours without contact. I also bank with NatWest, Lloyds, Barclays and Monzo and have never experienced anything comparable. First Direct prides itself on customer service. Being left stranded with two young children, unable to access my money, while the bank knew my card was blocked but hadn't contacted me more than 24 hours later, spectacularly failed that test. I regret switching from NatWest to First Direct and will be moving my banking elsewhere. Read more Read less

Rated Terrible 1.00/5
Read more product reviews

It's rather like it's other products, no nonsense,

Car Insurance 21st July 2026

It's rather like it's other products, no nonsense, great online and on the phone coverage, nothing to dislike

Rated Good 4.00/5
Read more product reviews
  • 5.00/5

    fd - hassles free internet banking

    No hassle, to steal a line from another no nonsense product, it does exactly what it says on the tin

  • 5.00/5

    Very friendly and helpful staff

    Whenever I have had trouble logging into my account or other issues in regards to my account, the staff are always very friendly and helpful.... Whenever I have had trouble logging into my account or other issues in regards to my account, the staff are always very friendly and helpful. The are patient, and treat me with respect. They are also prompt to answer phone calls Read more Read less

    {"display":"Rob","full_name":"Rob","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Current account
    Rob 18th June 2026
  • 5.00/5

    Don't be unsure like I was!

    Was unsure when I changed over 3 years ago. They handled transfer and it was all plain sailing afterwards. Haven't looked back. Well done.

    {"display":"Bg","full_name":"Bg","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Current account
    Bg 14th June 2026
  • 4.00/5

    Good Customer service, but lacks high Interest Rate...

    Good Customer service, but lacks high Interest Rate Products apart from Regular Saver (@7%).

    {"display":"Saver","full_name":"Saver","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Current account
    Saver 13th June 2026
  • 5.00/5

    First class Bank.

    First class Bank. First class customer service. First class App

  • 5.00/5

    Provides a great service at zero -- to me - cost.

    Provides a great service at zero -- to me - cost. It's all I want or need so there's no need to go searching for an improvement.

    {"display":"Terry H","full_name":"Terry H","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Current account
    Terry H 12th June 2026
  • 4.00/5

    Interesting - VERY Interesting !

    Considering its prominence in the banking marketplace, interest rates are usually Very Interesting! Hence their prominent position!!

  • 5.00/5

    Helpful staff on phone, app easy to navigate and sim...

    Helpful staff on phone, app easy to navigate and simple application process

    {"display":"Claire G","full_name":"Claire G","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Credit card
    Claire G 11th June 2026
  • 5.00/5

    Generous interest rate, easy account to open and ope...

    Generous interest rate, easy account to open and operate

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