first direct reviews
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first direct reviews
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Fully digital service with no in-person branches
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Manage your account or policy via an app or website
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Offers digital wallet and contactless payment support
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FCA approved and regulated
Review summary
People rate this company as Excellent based on 1,883 product reviews
Wondering how this rating works?
This score is generated using our own unique scoring method. It combines the 1-5 star ratings left by verified reviewers, when those reviews were submitted and other meaningful data from the reviews.
Across our website, we use the same consistent method and scores which update in real time as new reviews come in.
First Direct shines with its outstanding customer service, always easy to reach a friendly UK-based advisor who sorts things quickly. Their app and online banking are generally straightforward and reliable, making day-to-day banking a breeze. The Regular Saver account is a favourite for its excellent interest rates, though some wish for higher limits. On the downside, a few find the app and online features limited or clunky, and some have faced frustrating issues with transfers, security checks, or switching. Overall, it’s a solid bank with a loyal following who value personal service above all.
Positive themes
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First Direct’s customer service is brilliant, always quick, friendly and helpful on the phone. (101 mentions)
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The app and online banking with First Direct are easy to use and make managing money simple. (51 mentions)
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First Direct’s Regular Saver account offers excellent interest rates and is easy to set up and manage. (22 mentions)
Negative themes
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Some find First Direct’s app and online banking limited or tricky compared to newer banks. (9 mentions)
About first direct
first direct is a digital bank with headquarters in Leeds.
first direct is a division of HSBC UK Bank. It was founded in 1989 and was the UK's first telephone bank and the first to offer 24/7 service.
first direct help customers with bank accounts, mortgages, loans, credit cards, savings, investments and insurance.
first direct at a glance
Reviews for first direct
Showing 11 of 1883 company reviews • Last reviewed within 7 days
Stranded Abroad With 2 Young Kids.
I switched from NatWest to First Direct. I regret it. I moved an account from NatWest to First Direct partly because of its reputation for... I switched from NatWest to First Direct. I regret it. I moved an account from NatWest to First Direct partly because of its reputation for customer service. After discovering how its fraud process works when you need urgent help abroad, I will be moving elsewhere. Before travelling with my two young children, I informed First Direct of my travel through its online service. I was not told I needed to do anything further. My card worked normally before First Direct suddenly blocked it following an ATM transaction. I have no issue with a bank protecting customers from suspected fraud. The problem is what First Direct did afterwards. First Direct confirmed in writing that it blocked my card at 7:07pm. It did not contact me at all. No call. No SMS. No app notification. Had they told me, I could have dealt with it safely from my accommodation. Instead, I discovered it the following day while out with my two young children. I couldn't pay a restaurant bill and was then declined at three ATMs. I was stranded, unable to access my own money and with no idea First Direct had blocked my card the previous evening. What I have since learned about their procedure concerns me even more. First Direct says its system determined that my case required "human intervention", meaning the normal SMS verification wasn't available. Instead, I was placed in a queue for its Fraud Detection Team to telephone me. First Direct says an outbound call "may take some time". More than 24 hours after blocking my card, they still hadn't called me. I had to call them. I find that astonishing. Their fraud system had identified potentially fraudulent activity abroad, blocked access to my money and determined human intervention was necessary. Yet their Fraud Detection Team couldn't get through its queue and contact me within 24 hours. This wasn't a routine customer service query. First Direct had actively prevented access to my money because of suspected fraud, yet 24 hours later I was still waiting for the required human intervention. First Direct also confirmed that when it doesn't send the SMS, it regards the card declining as the prompt for the customer to contact the bank. Think about that. The bank knows it has blocked your card. You don't. You find out when your card starts declining and, if their fraud team hasn't reached you, the burden is on you to contact them. When I contacted Live Chat and explained I was stranded, they couldn't remove the block or arrange a callback. I was told I had to telephone them. So, stranded with two young children and unable to access my money, I had to find a telephone or local SIM simply to call my own bank about a restriction it had imposed without telling me. When I eventually managed to call, the block was removed. I complained. First Direct's written position is that no bank error occurred and its systems worked as intended. It says the process complies with banking regulations and offered £50 as goodwill. That explanation is perhaps the most worrying part. If this genuinely is the system working as intended, customers should understand what can happen abroad: your card can be blocked without you knowing, SMS verification may be unavailable and you can be left waiting in a fraud queue. In my case, they still hadn't called more than 24 hours later. It leaves me questioning whether First Direct has sufficient resources if a customer requiring human intervention can remain in a fraud queue for more than 24 hours without contact. I also bank with NatWest, Lloyds, Barclays and Monzo and have never experienced anything comparable. First Direct prides itself on customer service. Being left stranded with two young children, unable to access my money, while the bank knew my card was blocked but hadn't contacted me more than 24 hours later, spectacularly failed that test. I regret switching from NatWest to First Direct and will be moving my banking elsewhere. Read more Read less
It's rather like it's other products, no nonsense,
It's rather like it's other products, no nonsense, great online and on the phone coverage, nothing to dislike
Products from first direct
Current account
by first directThe first direct 1st Account is a current account that can be opened in minutes. If you’re eligible, you can get an interest free overdraft of £250. You won’t be...
Current account
by first directThe first direct 1st Account is a current account that can be opened in minutes. If you’re eligible, you can get an interest free overdraft of £250. You won’t be...
Regular Saver Account
by first directFirst Direct savings reviews can help you to find out more about life at First Direct. How easy is it to contact First Direct? And how friendly are they? Our...
Regular Saver Account
by first directFirst Direct savings reviews can help you to find out more about life at First Direct. How easy is it to contact First Direct? And how friendly are they? Our...
Bonus Saving Account
by first directFirst Direct savings reviews can help you to find out more about life at First Direct. How easy is it to contact First Direct? And how friendly are they? Our...
Bonus Saving Account
by first directFirst Direct savings reviews can help you to find out more about life at First Direct. How easy is it to contact First Direct? And how friendly are they? Our...
Fixed Rate Mortgage
by first directBanking services provider, First Direct, is a division of HSBC. First Direct offers a variety of financial products and services, including a range of mortgage products. A fixed rate mortgage...
Fixed Rate Mortgage
by first directBanking services provider, First Direct, is a division of HSBC. First Direct offers a variety of financial products and services, including a range of mortgage products. A fixed rate mortgage...
Credit card
by first directThe first direct balance transfer credit card gives you 0% interest charges for a period of time. You’ll be charged a balance transfer fee. You can apply for a first...
Credit card
by first directThe first direct balance transfer credit card gives you 0% interest charges for a period of time. You’ll be charged a balance transfer fee. You can apply for a first...
Fixed Rate Savings
by first directFirst Direct savings reviews can help you to find out more about life at First Direct. How easy is it to contact First Direct? And how friendly are they? Our...
Fixed Rate Savings
by first directFirst Direct savings reviews can help you to find out more about life at First Direct. How easy is it to contact First Direct? And how friendly are they? Our...
Savings Account
by first directFirst Direct savings reviews can help you to find out more about life at First Direct. How easy is it to contact First Direct? And how friendly are they? Our...
Savings Account
by first directFirst Direct savings reviews can help you to find out more about life at First Direct. How easy is it to contact First Direct? And how friendly are they? Our...
Cash ISA
by first directA first direct cash ISA can be opened with just £1. You can open a first direct cash ISA via online banking or by post. Once opened you can manage...
Cash ISA
by first directA first direct cash ISA can be opened with just £1. You can open a first direct cash ISA via online banking or by post. Once opened you can manage...
Personal Loan
by first directFirst Direct personal loan reviews on Smart Money People are honest reviews. If you're trying to determine whether this is the right personal loan for you, reading our First Direct...
Personal Loan
by first directFirst Direct personal loan reviews on Smart Money People are honest reviews. If you're trying to determine whether this is the right personal loan for you, reading our First Direct...
Everyday e-Saver
by first directFirst Direct savings reviews can help you to find out more about life at First Direct. How easy is it to contact First Direct? And how friendly are they? Our...
Everyday e-Saver
by first directFirst Direct savings reviews can help you to find out more about life at First Direct. How easy is it to contact First Direct? And how friendly are they? Our...
Car Insurance
by first directFirst Direct car insurance reviews on Smart Money People come from drivers like you! You can read these honest First Direct car insurnance reviews to help you decide which car...
Car Insurance
by first directFirst Direct car insurance reviews on Smart Money People come from drivers like you! You can read these honest First Direct car insurnance reviews to help you decide which car...
Gold Card
by first directFirst Direct Gold Card reviews can help you to find out about the pros and cons of the Gold Card credit card. What kind of features do First Direct customers...
Gold Card
by first directFirst Direct Gold Card reviews can help you to find out about the pros and cons of the Gold Card credit card. What kind of features do First Direct customers...
Tracker Rate Mortgage
by first directFirst Direct is a division of HSBC, offering a range of banking services and financial products. A tracker mortgage will usually follow the current interest rate closely, often charging you...
Tracker Rate Mortgage
by first directFirst Direct is a division of HSBC, offering a range of banking services and financial products. A tracker mortgage will usually follow the current interest rate closely, often charging you...
Home Insurance
by first directFirst Direct home insurance reviews can tell you how good this product really is. How quickly did you get the policy documents? How well did First Direct handle your home...
Home Insurance
by first directFirst Direct home insurance reviews can tell you how good this product really is. How quickly did you get the policy documents? How well did First Direct handle your home...
Travel Money
by first directBefore we go off on our holiday, there's always a last minute dash for some travel money! With more and more options available, it really does pay to do a...
Travel Money
by first directBefore we go off on our holiday, there's always a last minute dash for some travel money! With more and more options available, it really does pay to do a...
Stocks and shares ISA
by first directWith a first direct stocks and shares ISA, you can trade online or over the phone. You'll need to hold a first direct Shares Account before you can open a...
Stocks and shares ISA
by first directWith a first direct stocks and shares ISA, you can trade online or over the phone. You'll need to hold a first direct Shares Account before you can open a...
Investments
by first directFirst Direct investment reviews from our Smart Money People can help you to get the inside track on what having a portfolio with First Direct is really like. Oh, and...
Investments
by first directFirst Direct investment reviews from our Smart Money People can help you to get the inside track on what having a portfolio with First Direct is really like. Oh, and...
Life Insurance
by first directDo you want to find out what life as a First Direct life insurance customer is like? Now you can! Read First Direct life insurance reviews at Smart Money People...
Life Insurance
by first directDo you want to find out what life as a First Direct life insurance customer is like? Now you can! Read First Direct life insurance reviews at Smart Money People...
Travel Insurance
by first directDo you buy travel insurance before going abroad? There are hundreds of different travel insurance policies on the market, all designed to help you stay protected while travelling...and giving you...
Travel Insurance
by first directDo you buy travel insurance before going abroad? There are hundreds of different travel insurance policies on the market, all designed to help you stay protected while travelling...and giving you...
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